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3 Tips for Brand Storytelling - Chiefmarketer

3 Tips for Brand Storytelling - Chiefmarketer | Brand Storytelling | Scoop.it

Storytelling is one of the hottest trends in marketing. A vast majority of B2C and B2B marketers are using the tactic to attract consumers.

Patricia Rivera's insight:

When telling a story, it’s always a good idea to start with “why.”  http://tinyurl.com/hfzatgc

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Why Content Strategy Isn't Enough

Why Content Strategy Isn't Enough | Brand Storytelling | Scoop.it

It’s not just about the content you create, but the experience you provide. Building meaningful relationships with customers is not an option, but a requirement.

Patricia Rivera's insight:

Authenticity has become the new consumer buying criteria. Just producing great content won't work unless you also prove yourself to be the worthwhile company your customers desire.

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Patricia Rivera's curator insight, December 19, 2015 1:14 PM

Authenticity has become the new consumer buying criteria. Just producing great content won't work unless you also prove yourself to be the worthwhile company your customers desire.

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Begin Your Brand Storytelling Journey with These 10 Steps

Begin Your Brand Storytelling Journey with These 10 Steps | Brand Storytelling | Scoop.it
There are no hard-and-fast rules for brand storytelling, but the classics can guide you. Follow these 10 steps to start your content marketing hero's journey.
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Ready to get serious about storytelling? Look at classic storytelling and structure as a helpful map to guide you. This article breaks it down for you.

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Four Predictions For The Future Of Brand Storytelling

Four Predictions For The Future Of Brand Storytelling | Brand Storytelling | Scoop.it
What's the story? How brands can master the art of storytelling #branding #contentmarketing http://t.co/XZJ6uI5Z74
Patricia Rivera's insight:
It’s not just hearing about regular, everyday people--it’s "real" regular, everyday people that appeal to them.
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5 Things Marketers Can Learn From Stories

Stories are one of the most powerful tools in our communication arsenal. Since the beginning of language, they continue to teach, inspire, motivate and engage us like no other form of communication can. There are good reasons for this. And some of those reasons provide lessons for marketers. Here are 5 lessons worth noting.1. Stories clothe facts with meaningAll stories have meaning or some reason for being told. Consider this story:   The young athlete who trained by doing 100 leg squats every day ended up winning the marathon.  In effect, this is a story about the f
Patricia Rivera's insight:

StoryBranding guru Jim Signorelli explains why marketers need stories.

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How 5 Brands Are Using Fan Photos to Tell Powerful Stories - Business 2 Community

How 5 Brands Are Using Fan Photos to Tell Powerful Stories - Business 2 Community | Brand Storytelling | Scoop.it
In the early days of eCommerce, a stock photo was enough to get the message across to potential buyers.
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12 About Us Page Examples That Are Probably Better Than Yours

12 About Us Page Examples That Are Probably Better Than Yours | Brand Storytelling | Scoop.it
Get inspired by these awesome 'About Us' page examples from real companies.
Patricia Rivera's insight:

For a remarkable About page, you must define your organization's unique identity, and then share it with the world!

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7 Examples of Great Storytelling For Boring Brands | SEJ

7 Examples of Great Storytelling For Boring Brands | SEJ | Brand Storytelling | Scoop.it
It can be challenging to find a great storytelling angle for an uninspiring brand. Sometimes, you have to tackle it from a new angle to make it work.
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2 Things and 9 Tips That Brand Marketers Can Learn from Publications

2 Things and 9 Tips That Brand Marketers Can Learn from Publications | Brand Storytelling | Scoop.it
Brands should take their lead from publications to build engaged audiences by following these strategies and steps to success – Content Marketing Institute.

Via Pantelis Chiotellis
Patricia Rivera's insight:

Respected publications know their audiences well, and they build into everything they publish: quality, uniqueness, consistency and competitive advantage. @cmicontent

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Five Smart Ways to Increase Your Facebook Page's Organic Reach [infographic] | HubSpot

Five Smart Ways to Increase Your Facebook Page's Organic Reach [infographic] | HubSpot | Brand Storytelling | Scoop.it
Discover what you can do to improve your Facebook Page's organic reach when your engagement starts to drop.

Via Jessica Kelly
Patricia Rivera's insight:

Engaging organically on Facebook is increasingly frustrating. But these tips can help increase your reach.

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Jessica Kelly's curator insight, May 28, 2015 6:55 PM

This great graphic is not about just chasing the algorithm. I especially like the tip about non-peak times. Have you had success on the FB midnight shift?

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Telling Tales: Using Narrative Psychology in Branding

Telling Tales: Using Narrative Psychology in Branding | Brand Storytelling | Scoop.it
Let me tell you a story. It’s a bit about our past. A bit about our future but more importantly, it concerns what is happening right now. It is also a story that nears 2,500 words because our compl…
Patricia Rivera's insight:

Good reminders that marketers should strive to get inside people’s heads and see the world the way they do. We have to look at the kinds of stories consumers tell themselves to determine why they’re doing what they’re doing. Thanks, @jeffswystun

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Social Impact: How a Nonprofit Became a Content Phenom

Social Impact: How a Nonprofit Became a Content Phenom | Brand Storytelling | Scoop.it
charity: water intends to reinvent the nonprofit from the way it engages the public to the way it distributes and tracks every dollar raised. Learn how this nonprofit became a fundraising and content-publishing phenom without a traditional marketing budget.

Via Pantelis Chiotellis
Patricia Rivera's insight:

charity: water is making the world a better place. So are you! Great stories surround every organization. Just ask yourself: "What kind of content did your organization produce recently that inspired you, personally, to share it?’

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CIM Academy's curator insight, February 17, 2015 3:41 AM

Content marketing in not-for-profit - appeal to opportunity and not guilt!

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Does your marketing content speak to consumers in a language they understand? - Advertising - BizReport

Does your marketing content speak to consumers in a language they understand? - Advertising - BizReport | Brand Storytelling | Scoop.it
In a survey of 160 US-based, senior level content marketers, Smartling discovered that many are missing out on communicating to those members of their audience whose first language is not English.
Almost two-thirds (63%) of respondents said that, while between 6% and 50% of their customer base is located outside the US, less than 5%, if any, of their budget is dedicated to reaching non-English-speaking customers both residing inside or outside the U.S.
In fact, 49% said they never translate their marketing into Spanish despite over 53 million, or 17%, of US residents being Hispanic. Just 10% frequently translate marketing content into Spanish and 41% said they only do so when time and budgets allow. Yet, according to Smartling, the estimated purchasing power of U.S.-based Hispanics was around $1.2 trillion in 2012 and, if the Hispanic market in the U.S. were a standalone country, it would among the top 20 in terms of its economy. Furthermore, U.S. Latinos accounted for 11% ($2.2 billion) of total ecommerce purchases made in the U.S. in Q1 of 2012 with more than three-quarters (78%) using the Internet as their main source of information.
According to Smartling's report 'Translate or Pay the Price', "despite recognizing that there is a large population of Spanish speakers in the U.S. and demonstrating awareness that a percentage of their company's customers come from outside the U.S., a majority of the marketing professionals surveyed stated that their companies have not dedicated the budget to reach non-English speaking customers in and outside the U.S. In fact, a majority are marketing to other countries with English-language content. Companies that fail to deliver multilingual content may be missing out on tremendous buying power. Companies that communicate with multilingual audiences in English only risk driving customers and prospects to competitors".
"Meanwhile, local competitors in those same countries are putting out messages directly in the preferred languages of the customer," said Nataly Kelly, VP of marketing at Smartling. "Marketers who do not prioritize the translation of their valuable content are at a great disadvantage when trying to do business globally. Translation and localization provide marketers with a cost-effective way to yield even greater ROI from the content they have already paid to develop in English. Study after study shows that consumers are significantly more likely to engage with and make purchases from companies that deliver content in their preferred language."

Via Charles Tiayon
Patricia Rivera's insight:

Translating into Spanish is a smart way to yield greater ROI  from the content you have already paid to develop in English. Just make sure to hire professional translators.

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What Do Nonprofits Want from Content Marketing? via @eMarketer

What Do Nonprofits Want from Content Marketing? via @eMarketer | Brand Storytelling | Scoop.it

More than 60% of nonprofit professionals in North America polled in August 2014 by Content Marketing Institute (CMI) and Blackbaud said their organizations used content marketing. And they’re not doing it to raise money.

 

While fundraising ranked as the No. 1 content marketing goal among nonprofit professionals polled in August 2013, cited by 79%, it fell far down the list this year, topped by brand recognition and customer-focused goals. Nearly 90% of respondents said their organizations were most focused on brand awareness when executing content marketing, and 84% aimed to boost engagement. Around 80% also cited client and constituent retention and loyalty as well as acquisition as content goals.


Via Brian Yanish - MarketingHits.com
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Rescooped by Patricia Rivera from I can explain it to you, but I can't understand it for you.
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Inbound Marketing for Nonprofits: The Key to Acquiring Qualified Leads

Inbound Marketing for Nonprofits: The Key to Acquiring Qualified Leads | Brand Storytelling | Scoop.it
Recently, we helped build a marketing strategy for a nonprofit client who serves battered women. One of our primary objectives was to help them grow an email list of ideal prospects.

Via Riaz Khan
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What Type Of Content Creator Are You? A Visual Guide To Your Copywriting Identity

What Type Of Content Creator Are You? A Visual Guide To Your Copywriting Identity | Brand Storytelling | Scoop.it

We spend a fair share of time talking about the different types of content you could create. Lists. Infographics. Video. Interviews. That seems to be the pressing question for busy content marketers: what kind of content should I create?


Via Andy Bull
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10 tips for becoming a terrific brand journalist

10 tips for becoming a terrific brand journalist | Brand Storytelling | Scoop.it
Do you have what it takes to become your company's ace reporter in the age of brand journalism?

Via Andy Bull
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Rescooped by Patricia Rivera from StoryBranding: How brands can embrace the power of story
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How Good Can An Ad Story Be Without A Brand Story? | FINIEN

How Good Can An Ad Story Be Without A Brand Story? | FINIEN | Brand Storytelling | Scoop.it
Consumers won’t trust your ad story, but they will believe in your brand story, because it grows on them naturally and not forcefully. Keep shouting at them w

Via Jim Signorelli,Story-Lab
Patricia Rivera's insight:

See how brand storytelling really fits into the marketing mix!

branding really fits into the marketing mix.branding really fits into the marketing mix.
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Jim Signorelli,Story-Lab's curator insight, October 26, 2013 1:53 PM

There's is so much on the web and in bookstores about brand storytelling these days.  But storytelling used by advertisers is merely a  communications device.   What I especially like about  this article is that it rightfully suggests that no amount of storytelling will work without the foundation of a strong brand story.  There is a huge difference between storytelling and StoryBranding.  Also, the visual joke is something I've seen before, but it still works!  

Wendy Flanagan's curator insight, November 5, 2013 9:37 AM

Excellent demonstration of the differences

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What kind of content marketer are you? [Infographic]

What kind of content marketer are you? [Infographic] | Brand Storytelling | Scoop.it
Content marketing is a fast-moving industry and successful marketers need a full quota of diverse skills in order to keep up with ever-changing trends and audience preferences. While we all ultimatel…

Via Stefano Principato
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StoryBranding: Creating Standout Brands Through The Power of Story

Jim Signorelli talkes with members of the American Marketing Association about StoryBranding, a unique way to think about branding.

Via Jim Signorelli,Story-Lab
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Forget Storytelling: Think Story Sharing!

Forget Storytelling: Think Story Sharing! | Brand Storytelling | Scoop.it

Business storytelling author and thought leader in the field interviews Karen Dietz about her insights into business storytelling. Listen to the free podcast.


Via Karen Dietz, Jim Signorelli,Story-Lab
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Rita's curator insight, October 24, 2013 2:13 PM

Share stories...that's what people want to hear. 

Jim Signorelli,Story-Lab's curator insight, October 25, 2013 7:54 AM

Annette Simmons,  one of the "Storyati," has a new weekly podcast. 

In this, her second podcast, and while interviewing my delightful story friend Karen Dietz,  they talk about their connection to story, what it means to them and how they help others make the most of its power. Karen,  who claims she's more of a story scholar than a storyteller, does a pretty good job of telling her own story about some funny things that happened on the way to her doctorate.    Highly recommend a listen and subscribing to these podcasts. 


Don Cloud's curator insight, October 25, 2013 9:25 PM

The best stories are those worth sharing.  Even better stories are those that a leader helps his/her people to create together.

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Getting our Heads On Straight: Brand As Verb Principles (via stories)

80% of leaders say their brands offer a superior customer experience. Only 8% of customers agree. Meanwhile, marketers are tortured by the fact that the numb...

Via Karen Dietz, Jim Signorelli,Story-Lab
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Karen Dietz's curator insight, April 18, 2014 9:07 PM

I'm heading to Portland, OR soon for a conference of PR and branding professionals and the theme is Story. As I'm thinking about the conference, I found this SlideShare program and thing it's really great -- because it's all about how to think better about branding and its link to customer experiences that then generate stories.


As I've pointed out before, story has impacted branding in huge ways. But it takes awhile for old mind-sets to fully make the change. Me included! So it's always helpful to have a few reminders around like this piece.


All the principles here can be actualized using stories. That's good news! And the examples shared here are good too.


Happy branding!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Morgan Newall's curator insight, April 21, 2014 6:07 AM
Why a Verb? Because nobody got time for you if you aint doing nuttin!
Wendy Flanagan's curator insight, May 8, 2014 12:39 PM

Great stuff on branding.

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Best Storytelling Quotes from Famous Writers

A collection of 16 Storytelling quotes from succesful writers such as Leo Tolstoy, Robert McKee, Alan Moore and Lewis Caroll. Enjoy! http://storytellingcardg...

Via Karen Dietz, Jim Signorelli,Story-Lab
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Karen Dietz's curator insight, May 9, 2014 12:24 PM

Here's a group of quotes about storytelling, most of which I hadn't seen before. Yeah! More to add to my collection.


Have fun this Friday reviewing these quotes, and add them to your presentation file.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Elizabeth Hutchinson's curator insight, May 20, 2014 1:29 AM

A lovely collection of quotes from storytellers. Enjoy! 

Rescooped by Patricia Rivera from StoryBranding: How brands can embrace the power of story
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5 Reasons Why Content Marketing + Stories Fail

5 Reasons Why Content Marketing + Stories Fail | Brand Storytelling | Scoop.it
Every brand has a great story to tell. But please, don’t call it content.

Via Karen Dietz, Jim Signorelli,Story-Lab
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Karen Dietz's curator insight, May 12, 2014 4:44 PM

Most posts with a headline like this end up focusing on missing story elements: no identifiable character, no emotion, not language of the senses (LOTS), no contrast, etc.


But not this one! The author Greg Satell takes a totally different approach. For him, here's what screws up effective business storytelling (and I concur):

  1. Lack of respect for the creative process
  2. A mission/vision is not a transaction
  3. No spending the time to whip a rough story into a stellar one
  4. Not getting trapped by ROI
  5. Getting 'emotional connection' backwards


There are a lot of terrific insights in this article that will help you propel your business storytelling forward in order to achieve the results you desire. Dig in and enjoy the provocative thinking here.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


malek's curator insight, May 13, 2014 7:50 AM

"True emotional connections come from passion and passionate people are committed not because they’ve made a strategic choice, but because they have answered a calling and never felt like they had a choice".

Jim Signorelli,Story-Lab's curator insight, May 13, 2014 10:18 AM

One of the better articles I've read a out content marketing and brand storytelling. I love the point Greg makes about getting the emotional connection backwards. Just one of many pearls!

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NEO-JOURNALISM, NEO-MARKETING AND THE SHIFTING MEDIA SANDS

NEO-JOURNALISM, NEO-MARKETING AND THE SHIFTING MEDIA SANDS | Brand Storytelling | Scoop.it

 Who holds the reins of content in a world where the audience is an illusion and media is everyone, everywhere, everything? 

 

In a diffuse, fragmentary digital landscape of interconnected devices, interdisciplinary practices and blurring occupational boundaries, what does it mean to be a content producer? Who is a journalist and who is a marketer?

 

And ultimately, whether you are working for a brand or a for a media organisation, how do you make sure you take your content and build an attractive sandcastle, rather than letting it get buried in the ever-encroaching digital sands?

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Curated by Patricia Rivera
Content Strategist & Owner, HookPR.com and HookPRLatino.com. Helping purpose-driven organizations develop creative brand messages and strategic content in English and Spanish.