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How Engaging Storytelling Can Improve Your Website

How Engaging Storytelling Can Improve Your Website | Story Telling | Scoop.it
Editor's note: the following is a guest post by Jenny Li, who spent this past summer with us as an intern. She is finishing up her senior year of high school,
Via Hans Heesterbeek, Karen Dietz
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Carol Sherriff's curator insight, September 6, 2013 4:15 AM

Great insight and evidence of benefits of internship when done well.

Karen Dietz's comment, September 7, 2013 8:27 AM
I'm right with you Ron. And Carol, yes I loved that this article was written by an Intern. It's great modeling for all of us as you point out.
Matthias Accadia's curator insight, December 12, 2013 2:33 AM

Trop de données, tuent la donnée. Parce que nous n'avons pas le temps de tout lire ni de tout retenir. Le data storytelling ou datachart, une solution en vogue et efficace ?

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Public Speaking & Presentation

Public Speaking & Presentation | Story Telling | Scoop.it
Public Speaking & Presentation, by Karen Janas: updated automatically with a curated selection of articles, blog posts, videos and photos. (RT @KarenJanas: Public Speaking & Presentation is out!
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Presentation Opening Lines

http://www.CreateYourKeynoteByNextWeek.com Want to give a good presentation opening line? Your presentation opening line is important! What are the very firs...
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5 Tips for Creating Content That's Educational—and Unforgettable

5 Tips for Creating Content That's Educational—and Unforgettable | Story Telling | Scoop.it
As a content marketer, it would be a good thing if your audience thought of you as a favorite teacher, right? So take a lesson from a couple of students in the know about what makes an ace educator...

Via Karen Dietz
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Audrey's curator insight, August 8, 2013 9:28 AM

How about the flipped classroom.  Give the students general questions they can prepare in relation to the specific topic with instructions on where to find the information e.g.  Youtube, certain websites, the teacher's own flickr presentations.  The classroom then becomes a discussion forum where students can show their knowledge and understanding. 

 

Karen Dietz's comment, August 8, 2013 11:48 AM
Love that idea Audrey!
Guillermo Pérez's curator insight, August 8, 2013 6:56 PM

El contenido como referente y como pretexto para convivir, disfrutar y aprender.

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Releasing Insight in your organisation through the power of story

Releasing Insight in your organisation through the power of story | Story Telling | Scoop.it
In September 2011, Gary Klein, Patrick Lambe and I ran a workshop in Singapore exploring how insight and story work together to release insight in an organisation.

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Karen Dietz's curator insight, August 12, 2013 11:55 AM

These visuals are worth hanging out with for awhile so we can get how storytelling can generate new insights for organizations.


This is posted by story colleague Shawn Callahan in Australia, and it is a gem.


It's not often I find articles about storytelling and innovation, although this is a great use for stories in any business. If you walk through the visuals Shawn has provided us, we can see the thought progression, and learn how shifting the stories we tell can bring us new insights to discover. These insights in turn can lead to innovations either internally, or with new products and services.


Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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The benefits of Appreciative Inquiry--a core storytelling process

The benefits of Appreciative Inquiry--a core storytelling process | Story Telling | Scoop.it

Have you ever heard the phrase: People join organizations, but leave managers. What would your employees say about you?


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Vilma Bonilla's curator insight, August 19, 2013 8:28 PM

Muy interesante.

Kevin Watson's curator insight, August 21, 2013 4:58 AM

Great article!

Karen Dietz's comment, August 29, 2013 6:48 PM
Many thanks for your comments Anjela, Vilma, and kjcoach! I think AI has many benefits to bring to all of us.
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37 Tips for Writing Emails that Get Opened, Read, and Clicked--Story Elements

37 Tips for Writing Emails that Get Opened, Read, and Clicked--Story Elements | Story Telling | Scoop.it
We've all been there ... You've carefully crafted an email. You've polished each sentence. You've racked your brain for the very best subject line. Yo

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Karen Dietz's curator insight, August 29, 2013 6:32 PM

You wouldn't necessarily think that writing effective emails has anything to do with business storytelling -- but it does!


Here is a fabulous list of 37 tips to build power emails that get results. While the article or tips do not mention the word story, a bunch of them are about story. Like #2: Be Useful. Only email when you have something valuable or helpful to say. Well, your stories are packed with useful, valuable, and helpful insights. Sharing stories can always provide value for readers.


And tips on creating subject lines -- these can be the cool title of your story. Well crafted it can pique curiosity (#12) and promise something good (#9).


For writing emails, develop a natural voice (#25) which is all about authenticity. When you share your stories this automatically happens. And #27: Stop being dull. Use lots of LOTS (language of the senses) in your writing and stories. Tap into sensory material of sight, sound, touch, taste, smell and feel to create images and experiences for people reading your storied emails.


There are a number of other tips here that connect to storytelling and tons of tips to help you write emails that get read and that people will take action on.


This review was written by Karen Dietz for her curated content Just Story It at www.scoop.it/t/just-story-it

Gordon Diver's curator insight, August 30, 2013 6:35 AM

And to know that they are working, ensure to use the analytics included with your mail provider, 

Karen Dietz's comment, September 4, 2013 12:13 PM
An essential insight Gordon! Thanks for reminding us all about the importance of analytics.
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Beyond Hearing: Importance of Ongoing Dialogue [Storytelling] w/ Customers

Beyond Hearing: Importance of Ongoing Dialogue [Storytelling] w/ Customers | Story Telling | Scoop.it
I tend not to take business advice from rockers, let alone ones with a past, shall we say, as checkered as Led Zeppelin, but their 1969, B-side hit “Communications Breakdown” has some worthwhile tidbits beyond Robert Plant coping with...

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Karen Dietz's curator insight, August 30, 2013 1:15 PM

What a great article this is that is all about listening, continuous conversation, and storytelling. Written by Vick Vaishnavi, it goes way beyond what other posts on listening cover. Yeah!


I like that the author distinguishes between hearing and listening in customer relationships -- and what listening to customers really looks like as a business activity that moves the organization forward. 


The quality of your listening with customers, the quality of your ongoing dialogue, will determine how fast you will grow, but also your ability to be sustainable. Ultimately what Vaishnavi is talking about is having dialogue and storytelling as a core competence.


Now in fairness, he never mentions storytelling. But it makes total sense that when in dialogue with customers you want to consciously evoke stories so you can understand their authentic experiences.


And as the author points out, dialogue is a two-way street just like storytelling is. That means shifting your interactions with customers from a "I'll listen to you and take your info back to the org" to "I'll listen to your experience and share in return."


The author does not mention exactly what to say in these customer interactions but here we can take some steps from the storytelling playbook:

  1. use a story prompt to actually evoke an experience
  2. listen delightedly/appreciatively
  3. ask reflective questions to get to meaning ("what did you take away from that experience? what did that mean to you? tell me about the impact this had on you..., etc.)
  4. Share all the things you appreciate about what the customer told you
  5. Depending on the context, you might even have an opportunity to share an experience in return


Listening, dialogue, storytelling -- these will all bring great benefits to your business!


This review was written by Karen Dietz for her curated content Just Story It at www.scoop.it/t/just-story-it

Carol Sherriff's comment, September 7, 2013 8:53 AM
Great article and great comments - also demonstrates the power of a story hook to get you to read something. He had me a Led Zeppelin!
Karen Dietz's comment, September 7, 2013 10:04 AM
Yes, Led Zeppelin did the trick for me too, Carol! Many thanks for your comment.
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Necessity of Folklore & Stories--For Biz Folks Too!

Necessity of Folklore & Stories--For Biz Folks Too! | Story Telling | Scoop.it
Rafe Martin is a professional storyteller and award-winning author of books for adults and children.

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Karen Dietz's comment, September 7, 2013 8:28 AM
Glad you found value in the post David! I think there are many lessons buried in here for businesses to take to heart.
Carol Sherriff's comment, September 7, 2013 8:49 AM
A great article and thanks to Karen for scooping it. When I am facilitating business projects its amazing how often Robin Hood (partly because my surname's Sherriff), King Arthur all the folklore comes to life - and heaven forbid if you don't know the different lore in England, Scotland and Wales. And yet this is a subject very hard to talk about in business.
Karen Dietz's comment, September 7, 2013 10:07 AM
My pleasure Carol and I agree about knowing the Robin Hood folklore! It can get tricky. I think it is very cool how folklore makes it into your client work because of your last name :)
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How Engaging Storytelling Can Improve Your Website

How Engaging Storytelling Can Improve Your Website | Story Telling | Scoop.it
Editor's note: the following is a guest post by Jenny Li, who spent this past summer with us as an intern. She is finishing up her senior year of high school,
Via Hans Heesterbeek, Karen Dietz
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Carol Sherriff's curator insight, September 6, 2013 4:15 AM

Great insight and evidence of benefits of internship when done well.

Karen Dietz's comment, September 7, 2013 8:27 AM
I'm right with you Ron. And Carol, yes I loved that this article was written by an Intern. It's great modeling for all of us as you point out.
Matthias Accadia's curator insight, December 12, 2013 2:33 AM

Trop de données, tuent la donnée. Parce que nous n'avons pas le temps de tout lire ni de tout retenir. Le data storytelling ou datachart, une solution en vogue et efficace ?

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Just Story It - Scoops

Just Story It - Scoops | Story Telling | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.

 

I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!

 

I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.

 

I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over.  If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

After doing biz story work for over a decade (and with a PhD in Folklore) I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.proprofs.com/quiz-school/story.php?title=storytelling-skills-ni-part- 


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ManufacturingStories's curator insight, September 7, 2013 5:15 AM

Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor.  Here at ManufacturingStories.com we fully support this art form as the best way to generate positive and effective change.  Thanks Karen for all of your dedicated and tireless work! It's a tood Story!!

Thorsten Strauss's comment, September 9, 2013 5:15 AM
Hello Karen. "Here are the best articles from across the web that I can find on using stories and storytelling in business." Please scoop a new link to these articles. The link you put in the comments only points at your scoop page. Or was the message that your scoop page IS the collection of the great articles? A bit unclear. (PS: I suggested a scoop for you today)
Karen Dietz's comment, September 11, 2013 5:52 PM
Hi Thorsten -- the link needs fixing and I'm trying to do get that done. Thanks for your patience. The link should actually be to the entire curation. This post is a permanent post that acts as a kind of editorial page. The idea is when people want to direct others to the entire collection, they can scoop/re-scoop this page which should lead people to the site. Thanks for the comment and I'll work on clearing up any confusion! And many thanks for the suggestion, which I thought was fabulous.
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Once Upon A Time At The Office: 10 Storytelling Tips To Help You Be More Persuasive

Once Upon A Time At The Office: 10 Storytelling Tips To Help You Be More Persuasive | Story Telling | Scoop.it
Storytelling is the most effective to way to get your point across. Here are some expert tips for doing it right.

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Audrey's comment, September 3, 2013 1:50 PM
Thank you for this. I have started using the storytelling technique for one of my psychology topics.
Karen Dietz's comment, September 4, 2013 12:16 PM
How wonderful Audrey! I think you'll get great results. Narrative therapy is powerful stuff.
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Public Speaking & Presentation

Public Speaking & Presentation | Story Telling | Scoop.it
Public Speaking & Presentation, by Karen Janas: updated automatically with a curated selection of articles, blog posts, videos and photos. (RT @KarenJanas: Public Speaking & Presentation is out!
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5, Like, Totally Awesome Public Speaking Lessons From College Admissions ... - Fast Company

5, Like, Totally Awesome Public Speaking Lessons From College Admissions ... - Fast Company | Story Telling | Scoop.it
Fast Company 5, Like, Totally Awesome Public Speaking Lessons From College Admissions ... Fast Company 2. Use stories, and use them early.
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Want To Get Ahead? Stop Talking And Listen for Better Stories.

Want To Get Ahead? Stop Talking And Listen for Better Stories. | Story Telling | Scoop.it
Yes you have tons of exciting things to say. But you can't learn something new without listening.

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Hans Heesterbeek's curator insight, August 9, 2013 12:42 AM

I agree with Karin I think we're almost forgotten how to really listen. Quote: f you're listening--like, for real listening, not waiting to talk--then you'll experience this other person who also experiences reality. Unquote. It just to be normal. 

Annette Simmons's comment, August 9, 2013 6:59 AM
Oh my yes!
Karen Dietz's comment, August 9, 2013 9:49 AM
Great point Hans. I think both Annette and I are behind you 100%!
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Cinderella 2.0: Is this really storytelling?

This short film, created by our Madrid office, is a tutorial for storytelling, brand content and transmedia.


Via Soraia Ferreira, Karen Dietz
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Bad Spoon's curator insight, August 17, 2013 10:36 PM

Une modernisation du conte de fée Cendrillon,

 

ou comment l'art de la transmission orale peut s'adapter aux médias modernes, offrant aux marques de belles opportunités de visibilité

Rudolf Kabutz's curator insight, August 21, 2013 11:42 PM

Storytelling over the centuries has always been exciting - today the media technology brings totally new dimensions to storytelling.

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Storytelling--The #1 Business Skill Of The Next 5 Years

Storytelling--The #1 Business Skill Of The Next 5 Years | Story Telling | Scoop.it
Last year, a pale woman with crazy eyebrows and a keytar strapped to her back made a video of herself, wearing a kimono and holding up hand-Sharpied signs on a street in Melbourne. One by one, the

Via Karen Dietz
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Karen Dietz's comment, August 27, 2013 9:48 AM
Thank you David, Penelope, and Ron for your comments and insights!
Penelope's comment, August 27, 2013 7:37 PM
You're welcome, Karen. Thanks for sharing this great article. Loved it!
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Got Stories? Now What? 3 Best Ways to Amplify My Content

Got Stories? Now What? 3 Best Ways to Amplify My Content | Story Telling | Scoop.it

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Ron McIntyre's curator insight, August 30, 2013 6:44 AM

Interesting concept for marketing departments and entrepreneurs. Use to grow your customer stories.

Ken Morrison's comment, August 31, 2013 6:45 AM
I agree that SlideShare is great when used wisely. Find an audience. Find a need. Share something valuable. Support others.
Karen Dietz's comment, September 1, 2013 2:02 PM
Thank you Hans, Ron and Ken for your comments & contributing your insights. Enjoy your weekend!
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Attract More Readers By Writing Posts They Already Crave

Attract More Readers By Writing Posts They Already Crave | Story Telling | Scoop.it

Marcus Sheridan of River Pools and Spas was featured in the New York Times. Why?

 

He went from spending over $250,000 a month on advertising and over drawing from the bank to making $1.7 million in sales from the first post alone. 

 

Here's how you write posts your readers crave.


Via Karen Dietz
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Karen Dietz's comment, September 4, 2013 12:10 PM
Hi Hans! Yes, I have used these techniques and they have helped me a lot. Just goes to show that storytelling is not the answer to every problem -- sometimes we need other tools to help us also. Using the tips in the article has allowed me to evoke more pointed stories from those I interview, leading to understanding my customers even better. Yeah!
Hein Holthuizen's curator insight, September 21, 2013 2:26 PM

will it work for you?

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Who’s the Hero in Your Business?

Who’s the Hero in Your Business? | Story Telling | Scoop.it
Many businesses are mediocre because they don't have the slightest desire to be heroic. They just want to get through the day, collect the money, and carry on w

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Karen Dietz's comment, September 4, 2013 12:08 PM
Hey John! Many thanks for the comment and additional insights. Glad this post struck a nerve :) No matter what the profession, I always encourage people to evoke a story first ("Tell me about a time when...") and then deeply listen to the story being told. This is the best way to build empathy and learn what it is like to walk a mile in your customer's shoes. Realtor's have tremendous opportunities here that will build long lasting relationships.
Hans Duchardt's curator insight, September 5, 2013 7:47 AM

Don't we all know that feeling - and what are we doing about it to change this? If anything at all? 

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Creating a Company Vision Story

Creating a Company Vision Story | Story Telling | Scoop.it
Do you have a vision of where your company will be in three years? In five? 10? Here’s a sure-fire way to get clear about the future you want.

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Ali Anani's curator insight, September 11, 2013 12:25 AM

A must read. Fabulous article

Karen Dietz's comment, September 11, 2013 5:54 PM
How cool Linda! That must have been a real treat. And thank you Freddy and Ali for your comments.
Debra Walker's curator insight, September 11, 2013 8:30 PM

Visioning is critical for ensuring everyone in the organization can "see" the orgn in the future.  Stories are powerful!

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A Tribute To 'The Greatest Slogan In Advertising History' - Brand Stories - New Age Brand Building

A Tribute To 'The Greatest Slogan In Advertising History' - Brand Stories - New Age Brand Building | Story Telling | Scoop.it

“ July 1st 2013 marked the 25th anniversary of the birth of Nike’s “Just Do It” Tag line. Created by Weiden and Kennedy, it was touted by many as one of the best ad slogans ever.”


Via Omar Kattan - New Age AdMan, Karen Dietz
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Karen Dietz's curator insight, September 6, 2013 9:39 AM
Thanks go to fellow curator Omar Kattan for this article! It just goes to show that when a company focuses on aspiration and inspiration, how sustainable it is. Nike is the perfect example. Enjoy this article!
Carolyn Williams's comment, September 7, 2013 5:13 AM
The 'Just Do It' slash Nike logo was the first ever logo to strike up success in my mind. Equally the Ford sign was the other. Simple to remember but a powerful motivating 'doing' brand.
Karen Dietz's comment, September 7, 2013 8:25 AM
Good points Carolyn! Yes, I love the simplicity of both.