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The Death of Content Marketing: Why Brands Must Become Cultural Currency - Edelman

The Death of Content Marketing: Why Brands Must Become Cultural Currency - Edelman | Marketing | Scoop.it
A version of this article appeared on Medium. Before there was social media — before there was mobile and the video revolution, there was blogging.
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Sports and fitness tech has a data problem - here's why

Sports and fitness tech has a data problem - here's why | Marketing | Scoop.it
We've been moaning for a while now that we want fitness trackers, smart shoes and connected sports clothing to stop spewing data at us and tell us how to train better, sleep better and actually get fit and healthy.
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The Real History of America's Most Authentic Fake Brand

The Real History of America's Most Authentic Fake Brand | Marketing | Scoop.it
A mogul from Texas is using the country's least aspirational city as the backdrop for his next global lifestyle company--a $225 million experiment in manufactured authenticity.
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Kenzo ‘Here Now’ Movie Trailer

Kenzo ‘Here Now’ Movie Trailer | Marketing | Scoop.it
Designer duo Carol Lim and Humberto Leon tapped creative independent filmmaker Gregg Araki to write and direct an original short film, showcasing their upcoming fall ...
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Inside Balmain's Digital Revolution

Inside Balmain's Digital Revolution | Marketing | Scoop.it
In our latest ‘Inside Fashion’ interview, BoF's Imran Amed sits down with Olivier Rousteing and Emmanuel Diemoz to discuss the rise of Balmain and its digital revolution.
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Global Brands Are Using Fantasy Sports In Their Marketing Mix - Forbes

Global Brands Are Using Fantasy Sports In Their Marketing Mix - Forbes | Marketing | Scoop.it
As the popularity of fantasy sports continues to grow, some of the most prestigious global brands such as Unilever, Toyota, and Hilton have begun to use fantasy sports to help market their products.
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Can Pinterest, Instagram Succeed at 'Social Commerce'? - U.S. News & World Report

Can Pinterest, Instagram Succeed at 'Social Commerce'? - U.S. News & World Report | Marketing | Scoop.it
The photo-sharing sites are making it easier to buy what you see.
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Several Brands Are Defining the Rules for Courting the New Generation

Several Brands Are Defining the Rules for Courting the New Generation | Marketing | Scoop.it
To sell to any audience, you have to understand them. Understanding how the group thinks, acts, and purchases is only the first step to finding new opportunities to engage with them.
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The Stories Behind 10 of the Most Iconic Brand Slogans

The Stories Behind 10 of the Most Iconic Brand Slogans | Marketing | Scoop.it
As part of our ongoing #HSTBT series which explores an array of stories from a multitude of Highsnobiety-centric verticals, we discovered some rather curious and questionable origins of Nike’s iconic slogan, “Just Do It.” If anything, it proved...
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March Madness Marketers Should Study the NBA for a Winning Instagram Strategy - Adweek

March Madness Marketers Should Study the NBA for a Winning Instagram Strategy - Adweek | Marketing | Scoop.it
If brands that are investing in March Madness—we're looking at you, Capital One, Coke and AT&T—want to effectively extend their campaigns to social video, they should watch basketball's big boys for guidance and inspiration.
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22 Awesome Websites with Stunning Free Stock Images – Shopify

22 Awesome Websites with Stunning Free Stock Images – Shopify | Marketing | Scoop.it
A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community.

Via Xposedbydesign
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Four great examples of marketing to millennials

Four great examples of marketing to millennials | Marketing | Scoop.it
Millennials, Generation Y, or young adults.
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Red Bull Media House agrees content deal with Reuters.

Red Bull Media House agrees content deal with Reuters. | Marketing | Scoop.it
Red Bull Media House has built an enviable reputation in coverage of action sports, and is making its content available to Reuters Media Express.
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Converse, Old Spice & More: 6 Famous Brands That Made Inspiring Comebacks

Converse, Old Spice & More: 6 Famous Brands That Made Inspiring Comebacks | Marketing | Scoop.it
Check out 6 inspiring stories about brands that made successful comebacks after nearly burning out.
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Saint Laurent – Fall/Winter 2015 Campaign

Saint Laurent – Fall/Winter 2015 Campaign | Marketing | Scoop.it
Iconic Parisian fashion house, Saint Laurent, unveils its Fall/Winter 2015 campaign captured none other by the label’s own creative director, Hedi Slimane.
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Sports Marketing and Branding - YouTube

Kgosi Monametsi chats to lecturer Michael Goldman about sports branding and marketing on the continent.

Via Marissa Sklar
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Marissa Sklar's curator insight, November 5, 2014 11:20 AM

I thought this video was very informative and taught me a lot about sports marketing and branding. watch the video to learn from it too!

 

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10 Design TED Talks You Should Watch

10 Design TED Talks You Should Watch | Marketing | Scoop.it
Ready to get inspired? TED speakers have unique stories to tell, and their captivating presentations highlight moments of real struggles and creative solutions. They can inspire us to c…
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8 Social Media Rules Businesses Should Learn from Fashion Brands - OMI Blog

8 Social Media Rules Businesses Should Learn from Fashion Brands - OMI Blog | Marketing | Scoop.it
Smart marketing on social media is a forte of the fashion industry - explore the tactics that other businesses can learn from fashion brand success.
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Brand engagement in the networked world

Brand engagement in the networked world | Marketing | Scoop.it
The traditional purchase funnel has been running on empty for a while now. In fact, it was probably misguided right from the beginning — from its radical oversimplification of consumer behavior all...
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12 Simple Strategies All Memorable Brands Use To Leave a Lasting Impression – Design School

12 Simple Strategies All Memorable Brands Use To Leave a Lasting Impression – Design School | Marketing | Scoop.it
The ABC of a successful brand strategy.

Via Xposedbydesign
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Xposedbydesign's curator insight, April 24, 2015 9:30 AM

 

LETS BE SOCIAL:

@xposedbydesign on Twitter   

   https://twitter.com/Xposedbydesign

 

MY ART DESIGNS:

http://xposed-bydesign.fineartamerica.com

 

 PINTEREST:

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LINKEDIN:

www.linkedin.com/in/davidrdesigns/

 

FACEBOOK:

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Suzanne Harulow's curator insight, April 27, 2015 7:50 AM

A great article covering lots of areas regarding brand identity,

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Elle Uses Virtual Reality to Share Fashion Up Close - Adweek

Elle Uses Virtual Reality to Share Fashion Up Close - Adweek | Marketing | Scoop.it
There are few front row seats during fashion shows, but Elle—with the aid of virtual reality—wants to extend the opportunity to see the shows up close.
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How brands used the catwalk as a marketing tool at London Fashion Week - Marketing

How brands used the catwalk as a marketing tool at London Fashion Week - Marketing | Marketing | Scoop.it
How brands used the catwalk as a marketing tool at London Fashion Week, London Fashion Week has taken the capital by storm.
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