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Snapchat's next big thing: 'Stories' that don't just disappear

Snapchat's next big thing: 'Stories' that don't just disappear | story telling | Scoop.it

"Snapchat CEO Evan Spiegel's hands are shaking as he points to his iPhone.
He's unmistakably nervous, and not in a sweaty, early-Mark Zuckerberg kind of way...

Instead, he tells me about Stories, his team’s latest invention: a rolling compilation of snaps from the last 24 hours that your friends can see. You create your Story as you go about your day by tapping "My Story" above the friends you want to send a snap to. Or, you can tap a new shortcut button in the app's camera screen to instantly post a snap to your Story. But unlike conventional snaps, Stories don't disappear in a puff of ephemeral smoke after you've watched them. You can watch a friend’s (or your own) Story over and over."


Via Gregg Morris
4twenty2's insight:

Snapchats next big thing - storys - great for gettting a message across both professionally and socially..

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16 Free Tools That Make Content Creation Way Easier - HubSpot | #TheMarketingAutomationAlert

16 Free Tools That Make Content Creation Way Easier - HubSpot | #TheMarketingAutomationAlert | story telling | Scoop.it
Creating content is a manual job, but these 16 free tools can help you accelerate (and they're pretty fun to use, too).

 

Basic/ Summarized...

 

Photos, Images, and Screenshots

1) Awesome Screenshot

2) ThingLink

3) PlaceIt.net

4) HubSpot's Free Stock Photos

5) Skitch

 

Writing and Fonts

1) Word2CleanHTML

2 and 3) Google Fonts and DaFont

 

Design Help and Assets

1) Canva

2) Infogram 

3) Haiku Deck

4) HubSpot's Resizable Icons Collection

5) HubSpot's Ebook Templates

 

Other Helpful Tools 

1) Storify

2) Click to Tweet

3) HubSpot's HTML Hacks for Marketers

 

___________________________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via iNeoMarketing
4twenty2's insight:

Great resource from HubSpot. 

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iNeoMarketing's curator insight, December 22, 2013 3:12 PM

Add this to your holiday to do list: review each link and bookmark when necessary! Excellent compendium.


iNeoMarketing's curator insight, December 27, 2013 4:31 PM

Here's where we will insert some commentary on the article.

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The Top 100 Tools to Capture, Edit, Publish and Distribute Video Online

The Top 100 Tools to Capture, Edit, Publish and Distribute Video Online | story telling | Scoop.it
The best tools and services to capture, edit, publish and distribute video online.

Via Robin Good
4twenty2's insight:

brilliant resouce

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Darleana McHenry's curator insight, June 29, 12:43 AM

This is something that I need to read. 

Salon de tecnologia's curator insight, July 6, 2:40 PM

Vale la pena echarle un ojito!

Nevermore Sithole's curator insight, July 10, 6:54 AM

Video Production

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6 Changes That Will Make You More Imaginative

6 Changes That Will Make You More Imaginative | story telling | Scoop.it
With some intentional shifts in how you go about your creative process, you can finally become as innovative as you want to be.
4twenty2's insight:

Communicating by pictures instead of words fire the imagination in all of us since we were small children.  Many hours have been spent sitting with toddlers, "reading" a picture book!  The tips in this post are great and I particularly like the idea of reversing the polarity.  It really helps us think outside the box.

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Andrew Stanton’s storytelling TED Talk featured in Oscars ad | TED Blog

Andrew Stanton’s storytelling TED Talk featured in Oscars ad | TED Blog | story telling | Scoop.it
The voiceover in Google's ad that aired during the Oscars? It's an excerpt of Andrew Stanton's TED Talk.
4twenty2's insight:

Story telling told by the professionals 

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The Storyteller - How Leaders Persuade and Inspire with Business Stories

The Storyteller - How Leaders Persuade and Inspire with Business Stories | story telling | Scoop.it

Do you know people who can masterfully tell the right story at the right time?


Quite often, the best storytellers become our managers and leaders.


Even if you have no designs on becoming a CEO or leading a division, you undoubtedly crave more control over your work, ideas, sphere of influence and others’ perceptions.


Effective storytelling can help you gain more control, while also building employee morale, strengthening teamwork and defining how problems can be solved. You’ll find it much easier to develop original and effective solutions to everyday challenges.


Via Vicki Kossoff @ The Learning Factor
4twenty2's insight:

Excellent pointers in this article to help create and inspire story tellers. 

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Vicki Kossoff @ The Learning Factor's curator insight, January 27, 12:41 AM

Quite often, the best storytellers become our managers and leaders.

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50 Resources to Use Animation as a Teaching Tool - InformED

50 Resources to Use Animation as a Teaching Tool - InformED | story telling | Scoop.it
4twenty2's insight:

great ideas and tips for different ways of using animation to get your story told.

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Remembering Jean-Claude Beton, Father Of The Orangina Bottle

Remembering Jean-Claude Beton, Father Of The Orangina Bottle | story telling | Scoop.it
Beton died Dec. 2 at age 88. He leaves behind a brand savvy that will be copied well into the future.
4twenty2's insight:

The clever bottle, original ideas and contemporary colours thought up by Jena-Claude Beton for the Orangina brand have stood the test of tome and will continue to inspire Brands for many years to come. 

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Could Reading Children’s Books Help You Become a Better Business Writer?

Could Reading Children’s Books Help You Become a Better Business Writer? | story telling | Scoop.it
I don’t care how old you are — 17 or 70 — as a writer you can benefit from reading children’s stories.
Stories like Madeline, Interrupting Chicken, Henry’s Freedom Box, The Giving Tree, and I Took the Moon for a Walk.

Via Ariana Amorim
4twenty2's insight:

Marketeers should all go back to reading childrens stories. They have to be compelling and well structured to keep the interest of a child - something adult fiction takes for granted,. Storytelling is an art form that should be practised and honed.

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Raised by wolves?

Raised by wolves? | story telling | Scoop.it
4twenty2's insight:

This guy is a great story teller, despite no formal education, or even any contact with society until he was 19.  Great for the nature/nurture argument, and an incredible life story too! 

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Coca-Cola’s New Corporate Website Aims to Refresh the World Through Storytelling

Coca-Cola’s New Corporate Website Aims to Refresh the World Through Storytelling | story telling | Scoop.it

According to Coca-Cola, the corporate website is dead. Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “Coca-Cola Journey,” as a highly visual, sharable digital magazine. Featuring content themed around pop culture, social media, brand history, marketing campaigns, recipes, career advice, and more the website is a far cry from the traditional corporate website – in a good way.

 


Via Kamal Bennani
4twenty2's insight:

Great to see Coca-cola moving away from the corporate web page and into a consumer led web presence.  

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Neil Steggall's curator insight, November 24, 2013 4:10 PM

SME Advice with Bite!

No.113 BRANDING's curator insight, November 25, 2013 5:00 AM

Coca-Cola moves to image based storytelling to keep brand relevant with consumers.

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Virgin America Safety Video #VXsafetydance

Virgin America Safety Video #VXsafetydance | story telling | Scoop.it
Buckle up to get down. We've enlisted the help of Virgin Produced, Director Jon M. Chu, Choreographers Jamal Sims and Christopher Scott, Song & Lyrics by Tod...
4twenty2's insight:

The use of this safety video by Virgin Amercia is a working example of how story telling can present a message ( a boring one too) in a fun and engaging way.  We all know the drill, seat belt, lifejacket, air masks, exits .... but watching this video keeps you intrigued, not so much about the actual information, but how they are going to present it!  How can thy make the seat belt clip fascinating?? What is exciting about the air masks?  Hats off to Virgin for their innovative use of a catchy song to present the facts!

 

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Storytelling 101: How to Seize the Attention of a Distracted Audience

Storytelling 101: How to Seize the Attention of a Distracted Audience | story telling | Scoop.it
Set aside a few minutes to learn how to become a captivating storyteller, as told by one of the leading marketers in the industry today.
4twenty2's insight:

There are some great tips here for developing story telling skills.  Its a great time of year to see the big brands displaying their narrative skills on UK tv.  So far, the Christmas Ad that works the best for me is the John Lewis one!  http://www.youtube.com/watch?v=XqWig2WARb0

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Another Entrepreneur’s tale – the quest for social media success

Another Entrepreneur’s tale – the quest for social media success | story telling | Scoop.it
As you know at Eélan Media we love stories - so I'm going to tell you another one about the Fairy Brand-maker. This tale is about an entrepreneur's quest for social media success.
4twenty2's insight:

Very succintly put article on how to make sure you succeed on the world of Social Media.  Love the quote about HUGging  your audience.  Thanks

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3 Must-Have Elements for a Compelling Marketing Story

4twenty2's insight:

Think this is a great summary of what makes a good story - there has been endless amounts of tips and advice on the net for how to write a good story but his article puts it succinctly and simply in three steps.  

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Why Good Premises Don't Make Good Stories - Helping Writers ...

Why Good Premises Don't Make Good Stories - Helping Writers ... | story telling | Scoop.it
Good premises are far from the most important factor in good stories. So what is the secret to an awesome book?
4twenty2's insight:

Its about people, and the emotions they create.  A good story has to involve you and the best way to get involved is by relating to a character, particularly a characters emotion. This is why the ads shown on youtube last year have been so successful - the mobile provider from Asia about the little boy who becomes a doctor and returns a good deed, or the Dove, about how other people see us, or the Bells Whisky, about the Man who learns to read so he can read his son's book - they all engage us by tapping into our emotional empathy with the characters.  This is what makes a great story.

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Why Storytelling Will Be the Biggest Business Skill of the Next 5 Years

Why Storytelling Will Be the Biggest Business Skill of the Next 5 Years | story telling | Scoop.it
No one cares about your marketing goals. But everyone likes a good story.
4twenty2's insight:

If you are a creative person, then this is great news for you!  78% of CMOs believe that content is the future of marketing.  2014 looks set to be the year of branded content marketing with story telling at its fore! 

 

As the Native America proverb says “Those who tell the stories rule the world.”  Leaders and workers alike are going to have to step up to this challenge this year. Story telling has never been so easy to broadcast, the channels available to tell your tale are numerous, with video, spoken word, social media; the list goes on, the hard bit is making sure your business or brand has a compelling story. 

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The Glory of Storytelling - exploreB2B

The Glory of Storytelling - exploreB2B | story telling | Scoop.it
The cornerstone of a successful marketing campaign is the ability to evoke true emotion in the members of your target audience. If consumers of company information do not feel moved on a ...
4twenty2's insight:

Both B2B and B2C marketing are utilising story telling to get their message across.  This article offers some good links to content that will help you create a compelling and effective story.  

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Storehouse - Visual Storytelling for iPads

Storehouse - Visual Storytelling for iPads | story telling | Scoop.it
Get Storehouse - Visual Storytelling on the App Store. See screenshots and ratings, and read customer reviews.

Via Ana Cristina Pratas
4twenty2's insight:

great app for story telling; 

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Ricard Garcia's curator insight, January 17, 12:06 AM

Use iPad as a tool to create visual stories with your students

dan's curator insight, January 20, 9:32 AM

#storytelling for #ipads

Hilary Munchel Thompson's curator insight, January 26, 2:13 PM

This looks wonderful

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2014: The Age of Data-Driven Storytelling, A Primer

2014: The Age of Data-Driven Storytelling, A Primer | story telling | Scoop.it
Storytelling makes data digestible. It gives data meaning. In 2014, more and more of the stories we see will be data driven or, at a minimum, data informed.
4twenty2's insight:

Using stoies to present data in a compelling way is not a new concept but one that is coming to the fore now we have so many channels to tell our stories through.  

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The 10 most viral ads of 2013 - The Globe and Mail

The 10 most viral ads of 2013 - The Globe and Mail | story telling | Scoop.it
4twenty2's insight:

Hilarious - Poo Pourri!! Can't say anymore!

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Impact Results With a Cohesive Customer Experience | Loyalty360.org

Impact Results With a Cohesive Customer Experience | Loyalty360.org | story telling | Scoop.it

 

People trust people far more than they trust the companies themselves. Why not give them a positive experience every step of the way? That includes customer service, so that when your name comes up in a conversation you can rest assured knowing that it is most likely done in a positive manner.

 

4twenty2's insight:

There is much talk about CSX at moment and how it can affect your bottom line.  What I am not sure about is why this is "news"  Surely, just from from human nature & experience everyone knows that a good deed gets passed on, or a good experience talked about, or worse,  a bad experienece talked about even more!  So making sure your customers/clients are not only satisfied but also feel valued can only help your business. So the soltuion is simple, its something we should practise in every aspect of our lives; making the people who are important to us feel valued.   Implementing this can be more difficult but knowing your sticking points and tackling them before they are an issue, and making sure your CS team, be it on Social media, Email, Telephone or Live chat, all have the same resources and the same attitude!  Its just common sense - isn't it?  

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What A Difference A Soundtrack Makes

What A Difference A Soundtrack Makes | story telling | Scoop.it
Want an example of how powerful the soundtrack of an ad can be? Watch this: Then watch this: Quite a different ad! (We have Christmas on the brain at the moment, because we're testing and putting t...
4twenty2's insight:

Great example of story telling with a soundtrack, but no dialogue - Just shows how we are influenced by all our senses not just what we see.

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This Romantic Ice Cream Ad Got 26 Million Views Without You Noticing

You've seen most of the big viral ads of the year, but not this one—because it was made for the Turkish market by Unilever's Cornetto ice cream brand. It's a short film about a fateful teenage romance, set to a track by Turkish pop singer Yalın.
4twenty2's insight:

An ad that doesn't feature a product?  Will it work ?  26 million views since April so they are doing something right!   Excellent example of story telling and finely tuned marketing.  The Turkish teen market were the main viewers of this ad, not an easy task. The story evokes a raft of emotions in a short period of time making it memorable and effective. 

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Branded content - storytelling that sells, without the hard sell - exploreB2B

Branded content - storytelling that sells, without the hard sell - exploreB2B | story telling | Scoop.it
A lot of attention has been given to storytelling in marketing, but the focus has rarely been on using storytelling as an entertainment vehicle.
Years ago, BMW created a series of branded ...
4twenty2's insight:

Storytelling with branded content is an excellent way to get customer engagement.  Think James Bond films with product placements.....how many people do you know that wouldn't love that Aston martin!!  

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The demise of the brand: why technology will usher in a new era of storytelling | Marketing Magazine

The demise of the brand: why technology will usher in a new era of storytelling | Marketing Magazine | story telling | Scoop.it
The demise of the brand: why technology will usher in a new era of storytelling, The rise of the social web is making storytelling even more important, writes Robert Mighall, former Oxford fellow in English literature and one-time editor of the...
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