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Rescooped by Alfred O'Neill from Social Media, SEO, Mobile, Digital Marketing
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5 Things You Need to Know About Google's Mobile Changes

5 Things You Need to Know About Google's Mobile Changes | story-telling | Scoop.it

Don't get swept up in the "mobilegeddon" panic sparked by Google's recent mobile changes. These 5 key takeaways will alleviate your fears and show you how to take advantage of the updates.


Via Kamal Bennani
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Marco Favero's curator insight, May 2, 2015 4:48 AM

aggiungi la tua intuizione ...

Susan Antigone's curator insight, May 2, 2015 6:12 PM

take advantage of mobile updates - make home viewing easier for customers

Rescooped by Alfred O'Neill from Consumer Behavior in Digital Environments
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Eye Tracking 101: How Your Eyes Move on a Website

Eye Tracking 101: How Your Eyes Move on a Website | story-telling | Scoop.it

Engage website visitors better by designing your site to match how people's eyes move on the page. Here are some surprising eye tracking stats to help.

 

Putting together a great looking website is a great start, but it is just a start.

 

True web design requires you to venture beyond the aesthetic and into the worlds of User Experience and Conversion Rate Optimization.

Knowing how the viewers of your site really see it can help to shine light on new and/or missed opportunities within your current design. It may also bring out the need for new elements or changes.

 

While there are plenty of options for improving CRO, eye tracking analysis provides some of the most useful information for optimizing your biggest digital marketing asset, your website.

 

A good design will catch people’s eye, but a great design will keep people on your site and get them engaged with your content. And while you shouldn’tunderestimate the power of good copy, your design is what people notice first.

 

We teamed up with our friends over at Single Grain to put together the infographic below in hopes that it will help everyone get a better, basic understanding of what eye tracking is and what it can do.


Via Russ Merz, Ph.D.
Alfred O'Neill's insight:

A great, simple guide to understanding how humans use mobile, and once again, the importance of User Experience. 

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Steve Baker's curator insight, February 19, 2014 7:37 AM

Designing clean, effective websites that work and deliver clients 

Mike Milazzo's curator insight, February 21, 2014 10:09 AM

When we get past all the ads.

Gonzalo Moreno's curator insight, February 22, 2014 6:55 AM

One of my students' favorite topics... XD

Rescooped by Alfred O'Neill from Digital Health
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Mobile Apps for Cancer Patients

Mobile Apps for Cancer Patients | story-telling | Scoop.it
I did some research, asked some patients, and read a lot of reviews to get an idea of which mobile apps were helpful for chronic cancer patients.

Via Alex Butler
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