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Story Selling
The Power of Story in Sales and Marketing
Curated by Ken Jondahl
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Rescooped by Ken Jondahl from Customer Experience | The How not the Why
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Three Elements of Storytelling to Improve the Customer Experience

Three Elements of  Storytelling to Improve the Customer Experience | Story Selling | Scoop.it

Storytelling is a powerful business tool."

 

"I was reminded of this during my visit last week to the January meeting of the Ohio State Council of SHRM.  Although I was there as an invited guest speaker, I certainly feel like … Continue reading → (Three...


Via Karen Dietz, streetsmartprof
Ken Jondahl's insight:

Karen Dietz's insight:        

OK -- this article is super quick. But I curated it because I really like the 3 questions it poses to make sure your corporate storytelling is on the right track.

 

The article is written for those in large enterprises. But these questions could work just as well for small businesses and entrepreneurs, also.

 

Pay attention to these 3 questions and you will be on the road to success. All 3 are right on.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Karen Dietz's comment, January 31, 2013 3:59 PM
How fabulous Michael! Yes, Gantz's work is reflected here. Good catch!
Aloha Shikha's curator insight, February 1, 2013 2:27 AM

for my script on business journalism 

 

Mike Ellsworth's comment, March 5, 2013 10:39 AM
Thanks for the reScoop, Benjami!
Rescooped by Ken Jondahl from Pivot Tables for Business
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During Story Selling, "Don't Show Up and Throw Up"

During Story Selling, "Don't Show Up and Throw Up" | Story Selling | Scoop.it

The objective during the buy-sell cycle is to help the buyer create a vision of a solution based on value. Don't just "show up and throw up", use the power of a visual story to help resonate with the buyer.

 

"I've found that the most effective presenters use the same techniques as great storytellers: By reminding people of the status quo and then revealing the path to a better way, they set up a conflict that needs to be resolved."

 

"That tension helps them persuade the audience to adopt a new mindset or behave differently — to move from what is to what could be. And by following Aristotle's three-part story structure the beginning, middle, end, they create a message that's easy to digest, remember, and retell. - Nancy Duarte)

 

Review by Karen Dietz for her curated content on business storytelling:

Here is a quick and concise post on the essential elements of creating a presentation as a story from presentation master Nancy Duarte.

 

I love how she chunks the presentation down into manageable chunks and gives examples as we go along so we can really get it.

 

Now you have this template, there's no excuse for creating 'death by PowerPoint'!

 

http://blogs.hbr.org/cs/2012/10/structure_your_presentation_li.html

 

This is the fourth post in Nancy Duarte's blog series on creating and delivering presentations, based on tips from her new book, the HBR Guide to Persuasive Presentations. The other 3 articles are listed at the bottom of the 4th article link above.

 

If you prefer to watch the video by Nancy, go here:

http://player.vimeo.com/video/20618288


Via Karen Dietz, streetsmartprof, Ken Jondahl
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Giselle Hardt's curator insight, March 23, 2013 10:15 AM

Voici les principes que je ne cesse d'inculquer aux participants de mes formations...l'époque des présentations ennuyeuses et révolue, place au storytelling dans les présentations.

Rescooped by Ken Jondahl from Customer Experience | The How not the Why
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Story Selling Helps Share Experiences and Leads to Growth

Story Selling Helps Share Experiences and Leads to Growth | Story Selling | Scoop.it
10 Ways Customer Stories Help Companies Sell http://t.co/3JwGufQB via @Savvy_B2B...

 

Woo hoo! If there was any doubt about the necessity for crafting and promoting your customer's stories, then this quick post will dispell them all.

 

Customer case study specialist Casey Hibbard shares some research from Gartner about the impact of customer stories on sales, and then lists specifically how customer stories can lead to business growth.

 

As I'm rebuilding my website, I'm taking Casey's advice -- and hope you do too. 

 

Oh -- but make sure you are actually writing customer stories to share and not testimonials. Testimonials are critical -- yet they are mostly valuable opinions from customers about their experience with you. That's part of your 'story' but they often are not really stories. 

 

Soooo -- write mini-stories or storied case-studies about your work with customers to receive the full impact of your customer stories!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it


Via Karen Dietz, David Hain, streetsmartprof
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