In Story Selling | Focus on the Story not Baiting the Hook | Story Selling |

"There is a popular style of writing sales copy that starts with casting a hook.


"The reader, like a fish, is meant to swallow the hook, and is then slowly reeled in by the copywriter."


"I’m not a big fan of catching readers on hooks and reeling them in." by Nick Usborne


Read on about how to make your sales copy more human:


Via Karen Dietz