"More than ever before, people see through the self-serving tactics and techniques that others use to persuade them."
"They don't like being pushed, played or nudged to comply, and they resist and resent agenda-driven influencers."
"The alternative is to use real influence to inspire buy-in and commitment."
"To invite genuine buy-in and engagement, we need to listen with a strong personal motive to learn and understand." by Mark Goulston and John Ullmen