At Marketo, one of our personas is “Molly the Marketer”.
By understanding who she is and what makes her tick, we can ask questions–what do I say to her? What messages will resonate?"
Because you are creating a more personal profile, you can write content and create marketing programs that comes from an emotional place... Personas bring more of a human touch to your marketing."
How do you start?
"To develop your personas you need to determine what their goals and attitudes are. You have to ask yourself, what do you they know? What do they respond to?"
How do you get this information?