"Stories are the best way to grab people’s attention, whether they are your neighbors or enterprise technology buyers."
"And when it comes to stories, JRR Tolkien’s Lord of The Rings ranks up there amongst the best."
Now think about many of the case studies you've read lately. Do they start with the product or set the stage for the hero?
Set the stage of a case study with a Tolkien approach and introduce the hero of the story first, your customer.
Grab their attention with sticky B2B marketing messages which are all about their industry needs. Customers do not resonate with product, feature, and benefit statements in the B2B world.