In Story Selling | Focus on the Story not Baiting the Hook | Story Selling | Scoop.it

"There is a popular style of writing sales copy that starts with casting a hook.

 

"The reader, like a fish, is meant to swallow the hook, and is then slowly reeled in by the copywriter."

 

"I’m not a big fan of catching readers on hooks and reeling them in." by Nick Usborne

 

Read on about how to make your sales copy more human:

http://www.nickusborne.com/sales-hook/

 


Via Karen Dietz