"In the insightful book Winning the Story Wars, Jonah Sachs makes a compelling observation that with the emergence of social media, humans are going back to our storytelling roots."
"The concept of “the survival of the fittest” is important for marketers today."
"During the oral tradition, if you told a compelling story, that’s the message that was shared. If your story sucked it didn’t live on."
"In the broadcast era, it was the battle of the richest. If you spent enough dollars, you could get your message out to the masses regardless of the quality."
"Anyone who has been involved in social media recognizes that we’re back to “survival of the fittest” era. The Twittersphere or Facebookers will decide whether it’s a compelling message." by Cameron Uganec
Read more: http://blog.hootsuite.com/social-media-storytelling-2/