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Find the Heart of Your Brand Storytelling with These 6 Questions

Find the Heart of Your Brand Storytelling with These 6 Questions | Story Science | Scoop.it

"What’s the first thing you do when meeting someone new? You ask them questions to unveil their story: Where are you from? What kind of work do you do? Do you have children? Do you come here often? Questioning a stranger is more than a polite way to pass time — it’s the core of trying to connect.


Stories make life interesting and give people a way to connect. People crave them, which creates a big opportunity for brand storytelling."


Via Gregg Morris
Andrew Melville's insight:
Getting interested in other people is at the heart of revealing great stories.
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Karen Dietz's comment, June 24, 2013 2:48 PM
Many thanks for the shout-out Ozzie!
Karen Dietz's comment, June 24, 2013 2:49 PM
Andrea, welcome to my curation. I hope you find lots of good material here. Keep on telling your wonderful stories -- they are a precious gift!
Andrea Norwood's comment, June 24, 2013 3:52 PM
Thank you Karen!
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Google Cube Introduces Six-Sided Storytelling - Discovery News

Google Cube Introduces Six-Sided Storytelling - Discovery News | Story Science | Scoop.it
Google Cube Introduces Six-Sided Storytelling
Discovery News
... sure don't fool around.
Andrew Melville's insight:

Love this idea, great potential to enable people to follow multiple related narratives at the same time. Imagine being able to depict different eras through history for place making.

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Presentations Infographic: Making Your Message Stick

Presentations Infographic: Making Your Message Stick | Story Science | Scoop.it
With over 350 Powerpoint presentations given each second across the globe, how does one go about making theirs stand out from all the others?

Via Karen Dietz, Andrew Melville
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Audrey's comment, August 15, 2013 4:20 PM
Thank you. I am using the format for my presentations
Audrey's comment, August 15, 2013 4:20 PM
Thank you. I am using the format for my presentations
Karen Dietz's comment, August 16, 2013 4:28 PM
How wonderful Audrey! I hope you do really well :)
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JACOBS: Conflict can promote communication on a team

JACOBS: Conflict can promote communication on a team | Story Science | Scoop.it
It is not uncommon for disagreements to arise within teams.
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Rescooped by Andrew Melville from Just Story It! Biz Storytelling
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Presentations Infographic: Making Your Message Stick

Presentations Infographic: Making Your Message Stick | Story Science | Scoop.it
With over 350 Powerpoint presentations given each second across the globe, how does one go about making theirs stand out from all the others?

Via Karen Dietz
Andrew Melville's insight:

I think I am falling in love with Infographics. This one really sings the same song as me about having presentation content stick. What do people really remember a few days later?

 

It will always be the stories that struck a chord. Anyway they can google the data anytime!

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Audrey's comment, August 15, 2013 4:20 PM
Thank you. I am using the format for my presentations
Audrey's comment, August 15, 2013 4:20 PM
Thank you. I am using the format for my presentations
Karen Dietz's comment, August 16, 2013 4:28 PM
How wonderful Audrey! I hope you do really well :)
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Media Camp, Act 2: Meet the Second Class of Storytelling Startups - Xconomy

Media Camp, Act 2: Meet the Second Class of Storytelling Startups - Xconomy | Story Science | Scoop.it
Media Camp, Act 2: Meet the Second Class of Storytelling Startups
Xconomy
And now the San Francisco operation is admitting its second group of companies, which offer products ranging from video discovery to digital storytelling (details below).
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The Family Stories That Bind Us — This Life

The Family Stories That Bind Us — This Life | Story Science | Scoop.it
Studies indicate that children learn resilience when they hear what their relatives before them have faced.
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Creating Great Images With Quotes Is Like Creating Flags For Your Fans To Wave: 3 Free Tools To Create Your Own

Creating Great Images With Quotes Is Like Creating Flags For Your Fans To Wave: 3 Free Tools To Create Your Own | Story Science | Scoop.it

Via Robin Good
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medienfundgrube's comment, July 12, 2013 2:34 AM
https://findings.com/ seems to be quite interesting, too. Kind of quotes community.
Kate Williams's curator insight, October 28, 2013 7:01 AM

November's focus for Soical Biz is IMAGES (following the focus on Pinterest in October). There are some really helpful free tools available to help any entrepreneur, image-challenged or not, make an impact at image hungry social sites e.g. Pinterest, Facebook and Google+. There's no doubt images draw attention and drive visibility and traffic.

Maria Eva Blaiotta's curator insight, March 24, 2014 10:24 PM

Free tools which will help you create your own images with quotes.

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The Power of Customer Stories & Testimonials to Engage Employees

The Power of Customer Stories & Testimonials to Engage Employees | Story Science | Scoop.it
Elaine Baker looks straight into the video camera and tells her story. Elaine is the owner of Paper Potpourri in Haverhill, Massachusetts. Her stationery boutique specializes in invitations …

Via Karen Dietz
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Casey Strachan's curator insight, February 10, 2013 4:33 PM

Tested and true for building engagement, enhancing customer service, and building both brand and corporate culture.

Casey Strachan's curator insight, February 10, 2013 4:33 PM

Tested and true for building engagement, enhancing customer service, and building both brand and corporate culture.

Karen Dietz's comment, February 14, 2013 9:25 PM
Thanks for your insights Margaret and Casey!
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Marketers exploiting secrets of the living brain - Health - CBC News

Marketers exploiting secrets of the living brain - Health - CBC News | Story Science | Scoop.it
A new branch of market research is using neuroscience to look inside the living brain to understand and manipulate consumer behaviour.
Andrew Melville's insight:

Neuromarketing is set to create a new ethical dilemma about persuasion.

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10 Tips on Writing from David Ogilvy

10 Tips on Writing from David Ogilvy | Story Science | Scoop.it
"Never write more than two pages on any subject."

How is your new year's resolution to read more and write better holding up? After traci
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Slow journalism project merges ancient voyage with new media

Slow journalism project merges ancient voyage with new media | Story Science | Scoop.it
Paul Salopek is about embark on a journey - a seven year, 39 country voyage to retrace the footsteps of ...
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Meograph: The Future of Storytelling is 4D (with Context) - PBS MediaShift Idea Lab

Meograph: The Future of Storytelling is 4D (with Context) - PBS MediaShift Idea Lab | Story Science | Scoop.it

Meograph is an interesting new storytelling tool where you can add together video clips, maps, timelines, and photos etc to make stories 4D.

 

 

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Why Our Brains Crave Storytelling In Marketing - Fast Company

Why Our Brains Crave Storytelling In Marketing - Fast Company | Story Science | Scoop.it
Fast Company
Why Our Brains Crave Storytelling In Marketing
Fast Company
Numerous studies over the years have proven that our brains are far more engaged by storytelling than the cold, hard facts.
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Sad But True: PowerPoint Doesn't Suck. You Do.

Sad But True: PowerPoint Doesn't Suck. You Do. | Story Science | Scoop.it
How many times have you heard the phrase, "PowerPoint sucks!" or "slides kill presentations?" Here's something to think about as you head into the weekend: PowerPoint doesn't suck. You suck. Sorry. I don't mean "you" (the person reading this blog...

Via Ken Morrison
Andrew Melville's insight:

Never pays to just blame the tools.

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Karen Dietz's comment, July 24, 2013 1:21 PM
I agree Andrew. Tools are tools and it's all about how you use them that counts.
Karen Dietz's comment, July 24, 2013 1:23 PM
Good question Thomas! I think it is an ongoing dance between learning good storytelling and then learning the tools for maximum impact.
Louise Robinson-Lay's curator insight, August 2, 2013 7:44 AM

recentlyrue recently I had to get students to use Powerpoint as the Internet connection was too slow to have them all work at once on other online presentation tools. After laying down some ground rules about effective use they amazed us with their creative responses. It is not the tool. It is how you use it. And how teachers plan for it!

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The Identifiable Victim Effect and How It Affects Your Storytelling

The Identifiable Victim Effect and How It Affects Your Storytelling | Story Science | Scoop.it
To use the identifiable victim effect in marketing, we first need to understand the psychological underpinnings of this quirk. Let's explore, shall we?

Via Karen Dietz
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Carol Sanford's curator insight, June 27, 2013 4:01 PM

This is related to the brain's need to connect the absract and concrete. Innovation, learning and thinking anything new,  are all made possible by having an idea and making sense of it in our real lives. Storytelling is the same. The ideas in it need to be connected to concreteness, therefor a name, for it to 'sink in'.

Karen Dietz's comment, June 29, 2013 3:03 PM
So true Carol! I very much appreciate the comment and insight.
Kim Zinke (aka Gimli Goose)'s curator insight, June 29, 2013 7:13 PM

If a concept is too big, we can become overwhelmed.  It's easier to see how we could help one person, but it can be hard to see how we could help dozens, thousands, or millions.

 

Fellow curator Karen Deitz's comments (see below) summed up this article beautifully.

"One of the biggest mistakes I see that corporations, non-profits, and individuals make when sharing their business stories is they talk about 'a person' or 'a group' without giving them names and characteristics. In other words, whoever they are talking about are not identifiable.

 

If we don't have a name to hang on to, we can't connect. We want to connect with people. Without a name, 'a person' or 'a group' is just a concept."

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The History of Content Marketing [Infographic] - Corporate Storytelling is Not New

The History of Content Marketing [Infographic] - Corporate Storytelling is Not New | Story Science | Scoop.it
Content marketing is not new. Brands have been telling stories to attract and retain customers for hundreds of years.  The difference today is that the barriers to entry (content acceptance, talent...
Andrew Melville's insight:

Content has been around since we started doing cave drawings. Love this infographic to track the history of content. And I got same great tips here too about setting up an Editorial Calendar. Social media content requirements need a detailed calendar. Huh, structure, one of my big challenges!

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Find the Heart of Your Brand Storytelling with These 6 Questions

Find the Heart of Your Brand Storytelling with These 6 Questions | Story Science | Scoop.it

"What’s the first thing you do when meeting someone new? You ask them questions to unveil their story: Where are you from? What kind of work do you do? Do you have children? Do you come here often? Questioning a stranger is more than a polite way to pass time — it’s the core of trying to connect.


Stories make life interesting and give people a way to connect. People crave them, which creates a big opportunity for brand storytelling."


Via Gregg Morris
Andrew Melville's insight:
Getting interested in other people is at the heart of revealing great stories.
more...
Karen Dietz's comment, June 24, 2013 2:48 PM
Many thanks for the shout-out Ozzie!
Karen Dietz's comment, June 24, 2013 2:49 PM
Andrea, welcome to my curation. I hope you find lots of good material here. Keep on telling your wonderful stories -- they are a precious gift!
Andrea Norwood's comment, June 24, 2013 3:52 PM
Thank you Karen!
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“The very essence of leadership is that you have to have a vision.” – Theodore Hesburgh

“The very essence of leadership is that you have to have a vision.” – Theodore Hesburgh | Story Science | Scoop.it
A special collection on inspirational and motivational quotes. (RT @wisequotesnet: The very essence of leadership is that you have to have a vision.
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Andrew Melville's curator insight, March 31, 2013 4:10 PM

Aphorisms, metaphors, and onelines often resonate through multiple audiences.

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From Apes to Apps: How Humans Evolved as Storytellers and Why it MattersTrish Nicholsons Words in the Treehouse | Trish Nicholsons Words in the Treehouse

From Apes to Apps: How Humans Evolved as Storytellers and Why it MattersTrish Nicholsons Words in the Treehouse | Trish Nicholsons Words in the Treehouse | Story Science | Scoop.it
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The power of intuition and the likelihood of getting married

The power of intuition and the likelihood of getting married | Story Science | Scoop.it
What Benjamin Franklin and Jens Lehmann can tell us about intuition and the decision-making process.
Andrew Melville's insight:

Weighing up decisions always works best when you incorporate 'gut feelings'.

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A Crash Course in Marketing With Stories

A Crash Course in Marketing With Stories | Story Science | Scoop.it
Remember learning Greek mythology in school? I’m going to give you one name, and I want you to think about the first image that pops into your head ...
Andrew Melville's insight:

Story always strikes a chord and indeed as this article says we are hard wired to be receptive to the classic story models.

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The Benefits of Poetry for Professionals

The Benefits of Poetry for Professionals | Story Science | Scoop.it
Even avid readers may be missing a genre valuable to their personal and professional development.
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Distill Your Message to as Few Words as Possible

Distill Your Message to as Few Words as Possible | Story Science | Scoop.it
Your customers are constantly being bombarded with new information. Simplicity has never been more powerful.
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