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Rescooped by Cathryn Wellner from Just Story It! Biz Storytelling
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Startup Storytelling - How AIRBNB Developed Their Stories To Powerhouse Success

The Airbnb story and how each chapter, from 2007 to 2015, led the founders to create a really compelling brand for their guests and hosts.


Via Karen Dietz
Cathryn Wellner's insight:

Good find, Karen - they have really grasped the power of #storytelling.

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Karen Dietz's curator insight, January 31, 2:02 PM

What's the Airbnb story (and who are they if you don't know)?

How did they find it and develop it?

How has it changed from the early days to today?

And what can we learn from this to apply to our own business?


This SlideShare is packed with information that answers all of these questions. It tells a great story about their story. Tips are included at the end for how you can craft stories for your business success.


Thanks Airbnb!

Rescooped by Cathryn Wellner from Just Story It! Biz Storytelling
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The Story Quarry

The Story Quarry | Story Route | Scoop.it

Need to find some stories about your business?  Then go dig in the Story Quarry!

 

Here's a delightful article, complete with an ingenious digital story, about all the stories about our business we forget about, and then offers advice for going to find them.

 

This article is also a great example of wedding content with a low cost digital story -- so for all your bloggers out there, take note.

 

It's written from the perspective of a PR or Ad agency, but the advice applies to any business.


Via Karen Dietz
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