Data visualization expert Stephen Few said, “Numbers have an important story to tell. They rely on you to give them a clear and convincing voice.” With the influx of data and introduction of self-service analytics tools, we're going to need more people capable of communicating insights effectively. The next generation of data storytellers will not be limited to just analysts and data scientists. Everyone will need to know how to tell a story with numbers.
Today, every marketer understands the value of story as a way to sell just about anything. But, still, few understand the right way to use story and narrative as a way to guide people on the perfect journey.
This is due in large part to the fact that it takes some skill, a bit of hard work and perhaps, more importantly, patience. A great story has many significant elements and to have the greatest impact each element must be built in a certain order – much like the foundation of a house must be laid before the walls and roof have a place to stand.
From Avatar to The Wizard of Oz, Aristotle to Shakespeare, there’s one clear form that dramatic storytelling has followed since its inception.
Cathryn Wellner's insight:
Friends who saw the latest Star Wars complained that it was the same story as the first, told with fantastic technology but not adding anything to the cannon. I respectfully disagree with their complaint because, yes, it was the same story - powerfully retold because it reaches deep within our psyches and sets something humming.
I tell stories because they are the most powerful force in the universe to make a difference in the lives of real people. All great truths come to us through story. Story shapes us constantly, and whether people realize it or not, the story they believe in any given moment has monumental consequences.
The history of the US isn't all revolution and liberation. There's a lot of violence, persecution and discrimination. But if the country wants to truly move forward, it would be well-served to address the good with the bad.
Cathryn Wellner's insight:
The U.S. is need of some powerful storytelling if it is to deal with the legacy of its history and the potential of its future.
Coming off this seismic growth, it’s natural to question if podcasting’s growth will be sustained or whether a collection of fluke events drove unusually high listener numbers, soon to revert back to the mean.
George Saunders Explains How to Tell a Good Story“A bad story is one where you know what the story is and you’re sure of it. And you go there with your intentionality fixed in place. ” If you saw this...
Despite my deep admiration for members of Congress and staff for their dedication, hard work and sense of public service, I am continually amazed that many of them are lousy communicators. Oh, they make grand campaign commercials for the elections and wow their audiences with marvelous stump speeches. Then they seem to turn in those winning strategies when they come to Congress and exchange them for talking points, spreadsheets and charts as their tools of choice in the democratic dialogue
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