Imagine you're a shipwrecked sailor adrift in the enormous Pacific. You can choose one of three directions and save yourself and your shipmates -- but each choice comes with a fearful consequence too. How do you choose? In telling the story of the whaleship Essex, novelist Karen Thompson Walker shows how fear propels imagination, as it forces us to imagine the possible futures and how to cope with them.
To capture attention amid the endless feed of quizzes and cat memes, we need to come up with a variety of stories that connect with our audience and do more than just tell our founding or 'I quit my job' story.
Cathryn Wellner's insight:
The tips are basic (and important) enough to tuck into your mind and pull out whenever you are communicating with potential customers.
I blog often – and the world is in enthusiastic agreement – about the need to tell stories to get attention and be remembered. And I often talk about the five fundamental stories: the Quest that Hollywood knows so well, and the four others that are just as fundamental to [...]
"Here we’d like to share a few of our favorite books. Some of these were written just for filmmakers, helping us understand how each technical decision affects our stories. Others take a more general approach, examining how human beings are wired to respond to narrative, and how you can craft your stories to better engage your audience."
Read the full article to find out more about why these 7 books that will help you to tell better stories:
The Storytelling Animal: How Stories Make Us Human by Jonathan GottschallStory: Substance, Structure, Style and the Principles of Screenwriting by Robert McKeeWired For Story by Lisa CronContagious: Why Things Catch On by Jonah BergerMade to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan HeathThe Filmmaker's Handbook: A Comprehensive Guide for the Digital Age by Steven AscherThe $100 Startup by Chris Guillebeau
If you want to separate your content from your competitors, storytelling is a great tactic to add to your content marketing strategy. Several interesting case studies have shown how the implementation of storytelling can triple sales within one year. The best part is that any business can use storytelling in their content marketing strategy by following these five best practices.
Scientists have produced the first integrated computational model of reading, identifying which parts of the brain are responsible for such sub-processes as parsing sentences, determining the meaning of words and understanding relationships between characters. They based their results on brain scan of people reading a Harry Potter book.
Cathryn Wellner's insight:
Brain research is fascinating to me - even the whole idea that we can puzzle out what is happening in our mysterious head mass
The International Storytelling Center is dedicated to inspiring and empowering people everywhere to capture and tell their stories, listen to the stories of others, and use storytelling to produce positive change.
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