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Once Upon a Time: Is Storytelling Just Another Buzzword? | Porter Novelli's Blog

Once Upon a Time: Is Storytelling Just Another Buzzword? | Porter Novelli's Blog | Story Route | Scoop.it

Every now and then, the communication community succumbs to some buzzword frenzy. Given the recent flow of blogposts and business books about storytelling, corporate storytelling and transmedia storytelling, you might think that there is indeed another buzzword on the block. But looking beyond the hype, storytelling just might have a more long-lasting impact on how organizations and brands communicate with those that matter most to them.

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Ecosophy: Nature's Guide to a Better World, by Elisabet Sahtouris

Ecosophy: Nature's Guide to a Better World, by Elisabet Sahtouris | Story Route | Scoop.it
The perfect storm of crises we now face may well prove to be the challenge that drives us into our greatest evolutionary leap. Ecology cannot be made subservient to economy if we want to continue our life on Earth as a healthy, embedded global human society. In this thought-provoking article, evolution biologist Elisabet Sahtouris explores the way of Ecosophy - "the human household in which economy (including finance) and ecology are not separated because they are understood as aspects of a single living system, or living economy, that is both organized and governed wisely.
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Everyone Has a Story the World Needs to Hear | KarmaTube

Everyone Has a Story the World Needs to Hear | KarmaTube | Story Route | Scoop.it
Dave Isay opened the first StoryCorps booth in New York’s Grand Central Terminal in 2003 with the intention of creating a quiet place where a person could honor someone who mattered to them by listening to their story. Since then, StoryCorps has evolved into the single largest collection of human voices ever recorded. Isay is the 2015 TED Prize winner, with an award of $1 million to fulfill a wish: to grow this digital archive of the collective wisdom of humanity. Listen to Isay's vision to take StoryCorps global — and how you can be a part of it by interviewing someone with the StoryCorps app.
Cathryn Wellner's insight:

There's no a StoryCorps app for devices - lots of good questions to ask, ideas for capturing stories. Worth downloading and giving a try.

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Rescooped by Cathryn Wellner from How to find and tell your story
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7 books to read to become a better storyteller | Story & Heart

7 books to read to become a better storyteller | Story & Heart | Story Route | Scoop.it

"Here we’d like to share a few of our favorite books. Some of these were written just for filmmakers, helping us understand how each technical decision affects our stories. Others take a more general approach, examining how human beings are wired to respond to narrative, and how you can craft your stories to better engage your audience."

 

Read the full article to find out more about why these 7 books that will help you to tell better stories:

The Storytelling Animal: How Stories Make Us Human by Jonathan GottschallStory: Substance, Structure, Style and the Principles of Screenwriting by Robert McKeeWired For Story by Lisa CronContagious: Why Things Catch On by Jonah BergerMade to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan HeathThe Filmmaker's Handbook: A Comprehensive Guide for the Digital Age by Steven AscherThe $100 Startup by Chris Guillebeau


Via Kim Zinke (aka Gimli Goose)
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Venkatesh Iyer (venkyiyer.com)'s curator insight, February 22, 12:17 AM

Just read one of them. I wish I could tell a better tale.

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Some Thoughts on Hope, Cynicism, and the Stories We Tell Ourselves

Some Thoughts on Hope, Cynicism, and the Stories We Tell Ourselves | Story Route | Scoop.it
To live with sincerity in our culture of cynicism is a difficult dance -- one that comes easily only to the very young and the very old. The
Cathryn Wellner's insight:

With so many unread books, articles, etc., clamoring for attention, I have nonetheless read this three times already and have tucked it into a file to read again. Thank you, Maria Poppova.

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Rescooped by Cathryn Wellner from Story and Narrative
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Storytelling Best Practices to Make a Compelling Content

Storytelling Best Practices to Make a Compelling Content | Story Route | Scoop.it
If you want to separate your content from your competitors, storytelling is a great tactic to add to your content marketing strategy. Several interesting case studies have shown how the implementation of storytelling can triple sales within one year. The best part is that any business can use storytelling in their content marketing strategy by following these five best practices.

Via Gregg Morris
Cathryn Wellner's insight:

Good one, Gregg Morris. Thanks!

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Karen Dietz's curator insight, February 2, 11:38 AM

What a great article! Thanks to fellow curator Gregg Morris @Gregg Morris for finding and sharing it.


Here's what I like: the case studies and proof the author, Jasmine Henry, uses to back up her points. Gotta love that. No wild speculation here -- just solid material on how storytelling has produced results for real companies, and why.


The tips given are also right on. Go read the article, grab the examples, and follow Henry's advice. It's a great way to start off the week and the month of February!

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Brain regions that encode words, grammar, story identified

Brain regions that encode words, grammar, story identified | Story Route | Scoop.it
Scientists have produced the first integrated computational model of reading, identifying which parts of the brain are responsible for such sub-processes as parsing sentences, determining the meaning of words and understanding relationships between characters. They based their results on brain scan of people reading a Harry Potter book.
Cathryn Wellner's insight:

Brain research is fascinating to me - even the whole idea that we can puzzle out what is happening in our mysterious head mass

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The Purpose-Driven Marketer: How Patagonia Uses Storytelling To Turn Consumers Into Activists

The Purpose-Driven Marketer: How Patagonia Uses Storytelling To Turn Consumers Into Activists | Story Route | Scoop.it

Vice President of Global Marketing Joy Howard talks about utilizing the company's environmental mission and operations as a brand advantage.

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Live Streaming from the National Storytelling Festival • News • International Storytelling Center

Live Streaming from the National Storytelling Festival • News • International Storytelling Center | Story Route | Scoop.it
The International Storytelling Center is dedicated to inspiring and empowering people everywhere to capture and tell their stories, listen to the stories of others, and use storytelling to produce positive change.
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The Simple Science To Good Storytelling

The Simple Science To Good Storytelling | Story Route | Scoop.it
Listening to a compelling story activates different parts of the brain, and luckily putting together a good tale isn't always that difficult.
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First He Came Out as Undocumented. Then As Gay. Here's What It Means For Immigration Debate.

First He Came Out as Undocumented. Then As Gay. Here's What It Means For Immigration Debate. | Story Route | Scoop.it
Felipe Matos told his story in three words: "I am undocumented." It was an act of desperation—but it gave him a sense of agency and power.
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Talking Cows Take on Factory Farms—Matrix Style

Talking Cows Take on Factory Farms—Matrix Style | Story Route | Scoop.it
The viral success of "The Meatrix" shows how a good story trumps a mountain of facts.
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How to Keep People on Your Site: Tell Stories

How to Keep People on Your Site: Tell Stories | Story Route | Scoop.it
At any moment in time there are more than twenty different distractions fighting for your audience’s attention. Advertisements are everywhere trying to pull our attention to endorse a certain produ…
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The Workhorse and the Butterfly: Ann Patchett on Writing and Why Self-Forgiveness Is the Most Important Ingredient of Great Art

The Workhorse and the Butterfly: Ann Patchett on Writing and Why Self-Forgiveness Is the Most Important Ingredient of Great Art | Story Route | Scoop.it
"The ability to forgive oneself ... is the key to making art, and very possibly the key to finding any semblance of happiness in life."

"

Via Sharon Bakar
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Why It's So Hard to Stop ISIS Propaganda

Why It's So Hard to Stop ISIS Propaganda | Story Route | Scoop.it
The United States is engaged in a "war of narratives" with the Islamic State. And America is at a disadvantage.
Cathryn Wellner's insight:

A very thought-provoking piece

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What fear can teach us

What fear can teach us | Story Route | Scoop.it
Imagine you're a shipwrecked sailor adrift in the enormous Pacific. You can choose one of three directions and save yourself and your shipmates -- but each choice comes with a fearful consequence too. How do you choose? In telling the story of the whaleship Essex, novelist Karen Thompson Walker shows how fear propels imagination, as it forces us to imagine the possible futures and how to cope with them.
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The 4 Stories Entrepreneurs Need to Tell

The 4 Stories Entrepreneurs Need to Tell | Story Route | Scoop.it
To capture attention amid the endless feed of quizzes and cat memes, we need to come up with a variety of stories that connect with our audience and do more than just tell our founding or 'I quit my job' story.
Cathryn Wellner's insight:
The tips are basic (and important) enough to tuck into your mind and pull out whenever you are communicating with potential customers.
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Rescooped by Cathryn Wellner from Just Story It! Biz Storytelling
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Startup Storytelling - How AIRBNB Developed Their Stories To Powerhouse Success

The Airbnb story and how each chapter, from 2007 to 2015, led the founders to create a really compelling brand for their guests and hosts.


Via Karen Dietz
Cathryn Wellner's insight:

Good find, Karen - they have really grasped the power of #storytelling.

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Karen Dietz's curator insight, January 31, 2:02 PM

What's the Airbnb story (and who are they if you don't know)?

How did they find it and develop it?

How has it changed from the early days to today?

And what can we learn from this to apply to our own business?


This SlideShare is packed with information that answers all of these questions. It tells a great story about their story. Tips are included at the end for how you can craft stories for your business success.


Thanks Airbnb!

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Dear Beverage Industry: Yes, 12-Year-Olds Are Children. | Food Matters, Scientific American Blog Network

The Yale Rudd Center for Food Policy and Obesity (full disclosure: I work for them) just released the Sugary Drink Facts Report, exhaustively detailing the nutrition ...
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Learning to Tell Their Own Stories to Better Their Futures

Learning to Tell Their Own Stories to Better Their Futures | Story Route | Scoop.it
826LA helps underprivileged students defeat writer's block and discover stories worth telling in their college essays.
Cathryn Wellner's insight:

Wonderful - helping marginalized students gain a foothold through their own life experiences

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It Gets Better: Personal Stories Help Bullied Kids Through Tough Times - Reading Rainbow

It Gets Better: Personal Stories Help Bullied Kids Through Tough Times - Reading Rainbow | Story Route | Scoop.it
By Ted Farley, Executive Director of the It Gets Better Project Every year, when the sun sets on the first Monday of September, I’m overwhelmed by a sense of foreboding.
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Three Common Storytelling Mistakes To Avoid

Three Common Storytelling Mistakes To Avoid | Story Route | Scoop.it
I blog often – and the world is in enthusiastic agreement – about the need to tell stories to get attention and be remembered. And I often talk about the five fundamental stories: the Quest that Hollywood knows so well, and the four others that are just as fundamental to [...]
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4 Essential Elements of Storytelling

4 Essential Elements of Storytelling | Story Route | Scoop.it
Cathryn Wellner's insight:

Some good advice for non-profits wanting to tell their stories effectively.

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Out of the Tunnel and Into the Light of Peace | National Storytelling Network Blog

Out of the Tunnel and Into the Light of Peace | National Storytelling Network Blog | Story Route | Scoop.it
Cathryn Wellner's insight:

Perspective from Northern Ireland

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How to Keep People on Your Site: Tell Stories

How to Keep People on Your Site: Tell Stories | Story Route | Scoop.it
At any moment in time there are more than twenty different distractions fighting for your audience’s attention. Advertisements are everywhere trying to pull our attention to endorse a certain produ…
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