A research project is showing how patient experiences can be used to improve healthcare -- not through targets and surveys, but by getting doctors, nurses and patients talking together about care on the ward. Videos of patients talking about care they received at various hospitals are used to trigger a discussion between staff, managers, patients and family members about the ward where they are. Ideas for change are prioritized and staff and patients work together as partners to introduce them.
The stories we tell shape our view of ourselves and the path we take through this time of collective awakening and global turning. We have the ability to consciously choose narratives that offer realistic beacons of hope to guide our way through the Great Transition. The following stories are drawn from many sources--biology, psychology, cosmology, mythology, and more--and offer a wide menu to choose from in crafting guiding narratives, whether personal or organizational.
Cathryn Wellner's insight:
A fascinating look at the stories we need for a transition to "global turning".
I am impressed. A tiny, all-female Catholic college-prep academy in Kentucky has created a curious ad campaign, via agency Doe-Anderson, that flies in the face of all my assumptions regarding Catholic education.
To build on the opportunities that today’s hyperconnected and social consumer as well as new distribution platforms offer, agencies and brands need to move away from thinking about branded content and embrace true storytelling.
Cathryn Wellner's insight:
"Content is dead. Long live storytelling."
Storytelling is so fundamental to being human that is fascinating to watch marketers become aware of the power of the form yet struggle with employing it authentically.
IDEA is seeking a National Storyteller to play an essential role in sharing stories of change and shaping a public narrative around powerful learning. The National Storyteller joins our newly forming National Team of education leaders and change-makers, and participates in our Storyteller cohort that includes Storytellers from each of IDEA’s local place-based teams. By weaving local and national stories internally within the IDEA community and externally on social and traditional media, the National Storyteller helps craft a public narrative that has impact on those working for meaningful change for young people in communities around the country.
Storytelling provides health benefits, known as Narrative Medicine. Through a Cherokee healer, doctors have found a better way of treating patients and pointing them toward recovery. The story, not just medical history, but a spiritual and personal journey.
People are inherently drawn to stories and can become heavily invested in the story as the story progresses. This concept can be applied to your crowdfunding campaigns. Instead of thinking “pitch your audience”, try to tell the story behind the campaign. To better engage your audience, we suggest you tell the story based on 1 or more of Aristotle’s principles.
The results of a survey of more than 1100 people discovers how they'd like to participate in storytelling, what they'd be willing to contribute and what they'd hope to receive in return Click here to view the infographic
Editor's Note: Jim Berk is Chief Executive Officer of Participant Media, a Los Angeles-based entertainment company that focuses on socially relevant, commercially viable feature films, documentaries and television, as well as publishing and digital...