Truth in advertising. It’s a simple concept yet so many have, perhaps conveniently, forgotten how dishonesty can ruin careers. We have the politician who exaggerated his service in Vietnam, the renown chef who lied on his resume about where and for whom he cooked, the CEO who, well, didn’t actually ‘graduate’ from Harvard, and the Olympic athlete who, for years, denied taking steroids. Plus, there are countless people who lied about getting Medals of Honor in Vietnam. You’ve heard the responses, “Oops.” “Sorry.” “I misspoke.” And you’ve heard their consequences as they were humiliated, fired, jailed and/or forced to take early retirements.