Parabola is a quarterly journal devoted to the exploration of the quest for meaning as it is expressed in the world's myths, symbols, and religious traditions, with particular emphasis on the relationship between this store of wisdom and our modern life.
"If you work at a nonprofit, chances are you do your fair share of storytelling and that you’ve followed every bit of traditional advice. You know to follow a tried-and-true plotline, use emotion-evoking words and finish with a happy ending or offer a solid solution.
Yes, all of these tips do work. But, there’s more that can be done to really get your audience excited about your story — just follow the lead of presidential candidate Donald Trump."
Love him or hate him, Trump has captured the hearts and minds of many supporters. Read the full article to find out more about these 6 storytelling lessons most anyone can learn from Donald Trump:
You can dominate with enthusiasmIt's not all in the detailsUse power wordsKeep your narratives black & whiteGet your audience involvedDon't be afraid to say what you need to say
Via Kim Zinke (aka Gimli Goose)
Coming off this seismic growth, it’s natural to question if podcasting’s growth will be sustained or whether a collection of fluke events drove unusually high listener numbers, soon to revert back to the mean.
You won't be able to see this video by clipping above. Rather, go to http://mikerowe.com/2016/07/twihi-holidayedition/. Here you will hear one of the best examples I've seen in a while of how to use storytelling to make a point. It's brilliant. The message is highly relevant too.
Jim Signorelli is a business storytelling consultant/trainer and best-selling author on the subject of storytelling applied to business communication. Visit Jim's website at www.story-lab.net to learn more about his practice.
Data visualization expert Stephen Few said, “Numbers have an important story to tell. They rely on you to give them a clear and convincing voice.” With the influx of data and introduction of self-service analytics tools, we're going to need more people capable of communicating insights effectively. The next generation of data storytellers will not be limited to just analysts and data scientists. Everyone will need to know how to tell a story with numbers.
Today, every marketer understands the value of story as a way to sell just about anything. But, still, few understand the right way to use story and narrative as a way to guide people on the perfect journey.
This is due in large part to the fact that it takes some skill, a bit of hard work and perhaps, more importantly, patience. A great story has many significant elements and to have the greatest impact each element must be built in a certain order – much like the foundation of a house must be laid before the walls and roof have a place to stand.
From Avatar to The Wizard of Oz, Aristotle to Shakespeare, there’s one clear form that dramatic storytelling has followed since its inception.
Cathryn Wellner's insight:
Friends who saw the latest Star Wars complained that it was the same story as the first, told with fantastic technology but not adding anything to the cannon. I respectfully disagree with their complaint because, yes, it was the same story - powerfully retold because it reaches deep within our psyches and sets something humming.
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