This is really interesting, and very closely aligned to the work I'm moving towards, and passionate about. Creating and living a created Brand Story. If it can be done in such an organisation steeped in bureaucracy, it can be done anywhere.
SCREENS at the Royal Derby Hospital are to show off the building's first-ever video exhibition.Thousands of patients and visitors are expected to see the Flourish video recording every day, from when...
Totally re-imagined to be more social, more powerful, more beautiful and better than ever. The new Livestream mobile app adds a host of fantastic new features in a sleeker and more intuitive interface.
Viewing programs on the ABC’s iview via iOS devices (i.e. iPads, iPhones and iPods) is now as popular as viewing via the iview website. Last week, iview streaming on iOS devices represented 45.2% of total iview plays, versus 45.1% via the iview website. ABC Children’s content has contributed to the huge growth in popularity of iview via iOS devices, accounting for 15 of the top 20 programs viewed via iOS (last week). The iview website also continues to grow, recording the highest ever traffic and program plays last month. This record month is partly due to the iview first-run previews of the new Doctor Who series.
We’re trying to do something that’s consistent with the Jay-Z brand,” Droga explains. “He does all these incredibly bold things in the music industry. He wants to do the same thing to the publishing industry. What’s bolder than putting every single page of your book out in the real world, so if someone wanted to read it or discover it, they don’t have to buy the book? He’s so confident that the story’s compelling, the reader will get so caught up in looking at this that they’ll want to buy the book.”
Nielsen just put out the March 2012 numbers of smartphone penetration in the US and for the first time, it’s topped 50%. That means an estimated 150 million. If you’re not putting your video in formats that they can consume yet, get on it!
Deep inside Google, a small team has been trying to solve a problem that's easy for any schmuck around the watercooler but frighteningly difficult for the world's most data-rich company: telling a story.
From parables to fairy tales, stories have long reflected societal trends – and shaped those trends, too. Storytelling began as a way to pass the time when the sun went down and a way to share important lessons with peers or younger generations.
Although its format has changed over the years, the practice of storytelling – whether through bedtime stories or blog posts – still remains an integral piece of learning and teaching today.
A handful of brands have earned the trust of their target audience in a natural, organic way. Here are some tips on how to motivate your target using their story.
These days, smart advertisers are tying their brands into their customers’ personal stories. Or, more accurately, they’re helping their customer connect more deeply to his or her own personal story through the brand’s story.
Brands like Patagonia, Southwest Airlines and Apple have earned the trust of their target audience in a natural, organic way. Their customers don’t perceive “the story” they’re being told as marketing, but rather as a welcome outreach – like getting a thoughtful card from a good friend. So, if your advertising message doesn’t seem to be motivating your target, chances are your brand story isn’t jiving with your customer’s personal story.
A campaign developed by National Youth Mental Health Foundation headspace, with Melbourne agency 'Draftfcb' aims to increase young Australians' awareness of everyday mental health issues affecting them and their friends.
Running across the web, cinema and television the campaign incorporates characters and stories which personify challenging scenarios of which Headspace can help.
The scenarios and characters
Depression (Daniel vs the Black Cloud and Jasmine vs the Black Cloud) Exam/School Stress (David vs the Avalanche of Exams) Anxiety (Sarah vs the Dreaded Butterflies) Drugs (Luke vs the Smoke Screen) Relationship break up (James vs the Broken Heart) Fitting in around sexuality or with regard to family pressure (Angleo vs the Pressure to Pretend)
Our strategy for the new season has been to keep the momentum going from the spring finale to the summer premiere, not letting a day go by without giving fans more content to be excited about. We revealed that Mona was “A” in the season finale, but we’ve been actively messaging via ABCFamily.com, Twitter and Facebook that the reveal of A was just the tip of the iceberg, and we don’t think “A” is gone forever. In fact, the tagline for the new season is “Time to Bring Your A Game” and the #AGame graphic is being featured in our on-air launch campaign. We’re having a lot of fun with “A” in the social space!
12 Canoes is a broadband website presenting, in an artistic, cultural and educational context, the stories, art and environment of the Yolngu people who live around the Arafura swamp in north-eastern Arnhem Land.
The 12 Canoes website is another fantastic example of a Story Cluster. The website contains video stories of indigenous Australians, a people whos stories are often non-linear and clustered in nature. A project of Wanted Digital, the producers of 'What Makes Me', it's a beautiful way of presenting these timeless stories to an international audience.
Last week, I attended the Nonprofit Technology Conference, and had the pleasure of attending an interesting session on "The Future of Nonprofit Storytelling." Moderated by Rob Wu of CauseVox, it included an all-star panel of storytelling experts:...
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