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Rescooped by Shinji Yamada from How to find and tell your story
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Great Storytelling Tips to Improve your Content | Arnie Kuenn

Great Storytelling Tips to Improve your Content | Arnie Kuenn | Story | Scoop.it

"As marketers, we are constantly telling stories to our audiences, particularly through our content. When employing content marketing as a tactic, it is imperative to connect with your audience through storytelling. But what makes a story truly exceptional, even when the subject matter isn’t the most interesting?"

 

Read the full article to find out more about these compelling storytelling techniques that will enhance your content marketing efforts:

Remember the EssentialsDissect Your Favorite StoriesLearn From the MastersDiscover Different MediaFascinate Your AudienceBe HonestKeep the Audience’s Interests in MindShow Your Personality
Via Kim Zinke (aka Gimli Goose)
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Scooped by Shinji Yamada
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Storytelling Theory and Practice

Professor Brian Sturm presents storytelling as a way of organizing information, conveying emotions, and building community. A model of storytelling as altere...
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Rescooped by Shinji Yamada from Digital Storytelling
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Storythinking > Storymaking > Storytelling

"Storytelling" is a long time resident of the charts of educational ideas. As a topic of workshops and presentations (I've done plenty), books (none for me),...

Via José Carlos
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Report: Digital Storytelling for Social Impact | Beth's Blog

Report: Digital Storytelling for Social Impact | Beth's Blog | Story | Scoop.it
I don't have to tell anyone who reads Beth's blog about the value of storytelling. Few would deny that storytelling is a powerful tool for inspiring action and influencing thought leaders, donors, and decision makers.
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Rescooped by Shinji Yamada from Stories - an experience for your audience -
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INFOGRAPHIC: The Science of Storytelling

INFOGRAPHIC: The Science of Storytelling | Story | Scoop.it
Brand storytelling is big - and getting bigger. As we're all geeky about the content, stories and ideas that brands publish we thought we'd take a look at the

Via José Carlos, Hans Heesterbeek
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Nacho Vega's curator insight, July 3, 2014 5:37 PM

Keep it short!

Edgar Mata's curator insight, July 5, 2014 1:37 PM

Cuenta cuentos

Miguel A. de Jesus's curator insight, July 6, 2014 12:16 AM

Great Infographic about the affects of Storytelling on the Brain .

Rescooped by Shinji Yamada from Public Relations & Social Media Insight
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Can You Measure Storytelling in Your Media Relations Effort?

Can You Measure Storytelling in Your Media Relations Effort? | Story | Scoop.it

You can measure the storytelling lift in media relations activities.

 

As the Internet commoditizes news announcements, journalists increasingly look for fodder that allows them to write unique stories as opposed to those already in the public domain....


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Jeff Domansky's curator insight, May 16, 2014 2:30 AM

Lou Hoffman shares ways to measure the storytelling impact in your media relations.

Rescooped by Shinji Yamada from Public Relations & Social Media Insight
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THIS Is How You Do Brand Storytelling | Danny Brown

THIS Is How You Do Brand Storytelling | Danny Brown | Story | Scoop.it

...The problem is, too many brands use storytelling poorly – the McDonald’s “Writer” ad being one such example where you were left questioning what the brand values were (a  key part in successful brand storytelling).


Get brand storytelling right, however, and you connect not just the dots between customer and brand, but the audience overall. Which is why the “Moments of Warmth” ad from Duracell Canada is so successful....


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Jeff Domansky's curator insight, March 31, 2014 10:50 PM

Nice business storytelling example from Danny Brown.

aanve's curator insight, March 31, 2014 11:05 PM

www.aanve.com

 

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Is Corporate Storytelling Replacing The News Business? ⚙ Co.Labs ...

Is Corporate Storytelling Replacing The News Business? ⚙ Co.Labs ... | Story | Scoop.it
As a journalist I see the appeal of leaving a noble profession and becoming a corporate storytelling hack. Journalism is really hard work. It's more than just sitting down and writing. It's leveraging your contacts to find a good ...
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