Story as strategy
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Story as strategy
“Footfalls echo in the memory, Down the passage which we did not take, Toward the door we never opened, Into the rose-garden.” —T.S. Eliot
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Social Media Boot Camp: Planning Your Video Campaign

See3's CEO and @home (athomedocumentary.org) co-producer Michael Hoffman's presentation for homeless service organizations in Los Angeles on how to bring vid...
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Storytelling: The Hero’s Journey

Storytelling:  The Hero’s Journey | Story as strategy | Scoop.it
As a content marketer, you have probably heard the call for us all to become brand storytellers. While this sounds great in theory, the tricky part for many companies is determininghow to develop t...
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Winning the Story Wars - The Hero's Journey

Here's part two of the video series that accompanies Jonah Sachs' new book, "Winning the Story Wars". Discover how digital tools are returning humanity to a ...
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Terminator 2: Judgement Day - The Hero's journey breakdown

Terminator 2: Judgement Day - The Hero's journey breakdown | Story as strategy | Scoop.it
Ordinary world Sarah Connor is in a mental institution and John Connor is a juvenile delinquent. Call to Adventure The T-800 is sent back in time to protect John Connor, by John Connor’s future sel...
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How Margaret Atwood Creates Scary-Plausible Future Worlds

How Margaret Atwood Creates Scary-Plausible Future Worlds | Story as strategy | Scoop.it
Margaret Atwood writes stories that are deeply troublingly human by building elaborate worlds that resemble ours. Here she explains her process for...
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How Screenwriting Guru Robert McKee Teaches Brands To Tell Better Stories

How Screenwriting Guru Robert McKee Teaches Brands To Tell Better Stories | Story as strategy | Scoop.it
If you want everyone from customers to colleagues to believe in your mission you need to tell them a story not make an argument.
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Clayton Christensen Interview with Mark Suster at Startup Grind 2013

One of the highlights of the entire http://StartupGrind.com/2013 global event. Mark Suster interviews the Kim B. Clark Professor of Business Administration a...
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Why Agencies and Brands Need to Embrace True Storytelling

Why Agencies and Brands Need to Embrace True Storytelling | Story as strategy | Scoop.it
To build on the opportunities that today’s hyperconnected and social consumer as well as new distribution platforms offer, agencies and brands need to move away from thinking about branded content and embrace true storytelling.
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The Power of Words

Discover the power of transforming your own words in Andrea Gardner's book 'Change Your Words, Change Your World' at http://amzn.to/xfrT2U Homage to Historia...
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The Power of Words

Discover the power of transforming your own words in Andrea Gardner's book 'Change Your Words, Change Your World' at http://amzn.to/xfrT2U Homage to Historia...
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Archetypal characters in the Hero’s Journey | Jordan McCollum

Archetypal characters in the Hero’s Journey | Jordan McCollum | Story as strategy | Scoop.it
Checking out archetypal characters to help with planning a novel? Be sure to join my newsletter for a FREE plotting/revision roadmap, and check out the full series on plotting novels in a free PDF!
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One Key To A Happy Team? Storytelling

One Key To A Happy Team? Storytelling | Story as strategy | Scoop.it
Studies show that the stories we tell each other--to our kids our employees and our peers--have an impact on the emotional health of the group.
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Winning the Story Wars - The Myth Gap

Now Available from Harvard Business Review Press: "Winning the Story Wars" by Jonah Sachs. Created by Free Range studios, this visually compelling animation ...
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A Storytelling Guide for Those Who Stink at Storytelling

A Storytelling Guide for Those Who Stink at Storytelling | Story as strategy | Scoop.it
Not a natural storyteller? This simple structure can help everyone shape a compelling personal or business narrative.
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Story 2.0: The Surprising Thing About The Next Wave Of Narrative

Story 2.0: The Surprising Thing About The Next Wave Of Narrative | Story as strategy | Scoop.it
Wrapping up a three-part series Jonathan Gottschall discusses the problem with interactivity and some eternal truths of storytelling.
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Storytelling Is Serious Business: Narratives, Research, and Policy | New Security Beat

Storytelling Is Serious Business: Narratives, Research, and Policy | New Security Beat | Story as strategy | Scoop.it
the Blog of the Environmental Change and Security Program
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BEST AD EVER - Winner Of 2010 Best TV Advertisement Award

The winner of the 2010 Best TV Advertisement Award, it is really funny, you should see it
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The Power of Words

Discover the power of transforming your own words in Andrea Gardner's book 'Change Your Words, Change Your World' at http://amzn.to/xfrT2U Homage to Historia...
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Scooped by Toby Coop
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The Power of Words

Discover the power of transforming your own words in Andrea Gardner's book 'Change Your Words, Change Your World' at http://amzn.to/xfrT2U Homage to Historia...
more...
No comment yet.
Scooped by Toby Coop
Scoop.it!

The Power of Words

Discover the power of transforming your own words in Andrea Gardner's book 'Change Your Words, Change Your World' at http://amzn.to/xfrT2U Homage to Historia...
more...
No comment yet.