3 Powerful Game Dynamics That Create Brand Superfans | Fast Company | Story and Narrative | Scoop.it
Game dynamics can be used for everything from making school less awful to making people less lazy. (Yes, I’m talking to you: Put down the donut and pick up the Nike Plus!

 

What does this have to do with biz storytelling?  A lot actually.

 

First, understand that listening to and sharing stories is a form of deep play -- it's fun and enjoyable and completely engaging if done well.

 

Gaming is also deep play -- it's fun and enjoyable and completely engaging if done well.

 

Often in business we create our stories, slap them on our website or bring them into our presentations.  Often that is enough to keep the pipeline of prospects flowing.

 

But in today's competitive marketplace, what can you add to keep your competitive edge, engage customers even more, and generate raving fans?

 

Adding gaming dynamics to the mix.  Read this article for 3 simple types of gaming dynamics you can add to your storytelling & marketing for a winning mix.  

 

And read the previous article on linking ads to storytelling for great content.  Reviewing both together should give you a wealth of creative ideas for your marketing next steps.


Via Karen Dietz