"The moment in history we focused in on was when narrative biographies started coming out in the 19th century. Biographies up to that time had been lists of dates and 'just-the-facts' and then you saw famous people and wealthy people commissioning biographers to write narrative biographies. And the most famous of them was this guy James Boswell," Lider said.
"So we thought, what if we could democratize this? I think a big story of Google and technology is the bringing of things to people that were formerly only available to the elite. So the idea that we could be your personal storyteller, be your personal biographer, help you articulate the narrative arcs of points of your life was really exciting to us."