Story and Narrative
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Story and Narrative
What's Your Story?
Curated by Gregg Morris
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Consumers do not care about mobile advertising: panelist - Mobile Marketer - Advertising

Consumers do not care about mobile advertising: panelist - Mobile Marketer - Advertising | Story and Narrative | Scoop.it
“Consumer behavior has shifted,” said Richard Ting, vice president and executive creative director for mobile and social platforms at R/GA, New York. “But consumers don’t really care about mobile advertising.



“They want compelling storytelling, inspiration and utility from brands,” he said. “The planning and buying of mobile advertising has to be in support of this.”
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The Story Of Storytelling 5: The Emergence Of Journalism - The Inside Story

The Story Of Storytelling 5: The Emergence Of Journalism - The Inside Story | Story and Narrative | Scoop.it
We tend to use the word 'stories' to mean 'made up', 'mythical' or 'semi-factual'. But stories can also be true. As civilization grew in complexity the need for reliable, factual stories grew. How was the corn harvest in a distant colony this year? What madcap tax is the King imposing on us now? Who won that distant battle, and were the victors heading our way?
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How Storytelling drives Corporate Culture

This is a manifesto from LUKSO Story & Strategy about the importance of stories in the corporate world and how they can...
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New online storytelling tools: Curating/collaborating with Pearltrees

New online storytelling tools: Curating/collaborating with Pearltrees | Story and Narrative | Scoop.it
Basically, Pearltrees allows users to collaborate on just about anything that exists online. I've found everything on there from beauty tips to nude photography, to political debate, all available to be updated in real time by multiple users. So it should be fairly simple to adapt as a way of telling a story online, in the same way you can use Prezi for visualisations.
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Stories to Watch: Narrative in Medieval Manuscripts (Getty Center Exhibitions)

Stories to Watch: Narrative in Medieval Manuscripts (Getty Center Exhibitions) | Story and Narrative | Scoop.it
Long before the invention of photography and motion pictures, artists strove to tell stories visually. This was particularly true in the Middle Ages, when artists often took inspiration from written narratives. In illuminated manuscripts, texts and images are closely interwoven, appearing in many creative combinations.
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The Creativity Paradox: Blurb Empowers Personal Storytelling

The Creativity Paradox: Blurb Empowers Personal Storytelling | Story and Narrative | Scoop.it
“Stories are a collective memory of who we are at a point in time,” Gittins observed. She decided to assemble the pictures and stories into a book, but found the personalized publishing options available at the time to be lacking. “I wanted to make a book of great beauty, a real book like you would buy in a bookstore,“ she explained. “I couldn’t be the only person out there with that desire.”
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SmartMeme pioneers social change storytelling - Waging Nonviolence

SmartMeme pioneers social change storytelling - Waging Nonviolence | Story and Narrative | Scoop.it
While the world continues to learn much from Gandhi in regards to nonviolent strategy and living, little attention has been paid to the skillful storytelling that taught us in the first place. A group called SmartMeme, however, is working to change that. Since 2002, it has trained over 2,000 activists and worked with 100 organizations, promoting what it calls a “story-based strategy” that uses “the power of narrative to advance a holistic vision of grassroots social change.”
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Adam Curtis on the struggle to tell the story on (and of) the web – Notes from The Story – Pt 2 - Open (minds, finds, conversations)...

Adam Curtis on the struggle to tell the story on (and of) the web – Notes from The Story – Pt 2 - Open (minds, finds, conversations)... | Story and Narrative | Scoop.it
Can you use the web to tell stories?

Adam began by saying that many at the BBC were beginning to doubt that the web was something you could use to tell stories effectively.
He seemed to feel that we hadn’t reached a point where we understood the web well enough to talk about it, to tell stories about it and with it.
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Storytelling in Business - The Scottish Social Enterprise Academy

Storytelling in Business - The Scottish Social Enterprise Academy | Story and Narrative | Scoop.it
When you tell your story well you are engaging your audience inside the idea. One of the Academy’s tutor Alison Smith, of Allanpark Consultants states:

"We learn best from first-hand experience, but we can’t always take the risk of things going wrong. Storytelling allows us to learn first-hand from the safety of our imagination.”

This is your target, to have your audience living and feeling your idea. Through this process they are not standing back appraising your idea as a critic but are engaged as a participant.
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The Power of Story

The Power of Story | Story and Narrative | Scoop.it
We simply want to know the story. It doesn’t necessarily have to include a happy ending either.

But within the framework of a story, we come to understand ourselves a tiny bit better. And we feel “connected” to something beyond our individual lives. We feel less alone.
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Robert Fulford: Dr. Seuss meets Charles Darwin

Robert Fulford: Dr. Seuss meets Charles Darwin | Story and Narrative | Scoop.it
Gregg's Note: It's rare that I'll post something this old but...

Boyd considers storytelling a human adaptation, in the Darwinian sense. It derives from play, which itself is an adaptation observed among intelligent animals, from gorillas to dolphins. More important, storytelling carries with it crucial advantages for human survival. It sharpens our skills in human interaction (“social cognition” is the term Boyd uses). It encourages cooperation. It fosters creativity. Had humanity been consciously looking for an intellectual device to encourage it on the way to evolutionary success, we couldn’t have done better than invent that endlessly prolific form we call narrative.
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On Writing: Visualization and Collage in Storytelling - E. John Love

On Writing: Visualization and Collage in Storytelling - E. John Love | Story and Narrative | Scoop.it
We all have experiences, and some of us have had similar experiences. The challenge for me as a storyteller is to find and create the scraps that will seem familiar to someone else (because I want to know that I can reach my audience emotionally and culturally), and to combine the scraps into a collage of pieces that says these things to my reader: you may know this story, my friend.
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New Journalism and Storytelling

New Journalism and Storytelling | Story and Narrative | Scoop.it
Dan Le Batard, a sports writer for the Miami Herald, sparked wide-spread discussion in media circles around the country when he spoke out against “new journalism” in his most recent column for the newspaper.
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Visual Evidence: Why Movies Are Getting Worse

Visual Evidence: Why Movies Are Getting Worse | Story and Narrative | Scoop.it
If you look at the movies coming out of Hollywood these days, it seems obvious that they're getting worse. Cynics have gone as far as to proclaim the death of storytelling.
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Disrupting the Status Quo with Journalism Innovation and Entrepreneurship

Disrupting the Status Quo with Journalism Innovation and Entrepreneurship | Story and Narrative | Scoop.it
Journalists, entrepreneurs, programmers, bloggers, technologists, educators, developers, designers, social entrepreneurs, community activists, community builders, and others who care about telling stories in communities.
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How to use storytelling and NLP to create sales campaigns

How to use storytelling and NLP to create sales campaigns | Story and Narrative | Scoop.it
Using the power of stories and NLP in selling. Part 1 of a tutorial series on how to effectively combine the use of permission marketing, stories and NLP to create powerful marketing and sales campaigns that break through in today’s noisy environment and get sales results. These methods are a great way to bridge social networking and selling.
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Sun Hats & Wellie Boots: Storytelling Box

Sun Hats & Wellie Boots: Storytelling Box | Story and Narrative | Scoop.it
The great thing about this activity is the random nature in which these items will come out of the box, therefore the story unfolds as you pull out each item.
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Storytelling with sound, Paul Bennun and Nick Ryan – Notes from The Story Part 4

Storytelling with sound, Paul Bennun and Nick Ryan – Notes from The Story Part 4 | Story and Narrative | Scoop.it
Another perspective on storytelling came from game designer Paul Bennun and sound designer and composer Nick Ryan, who collaborated most recently on the intriguing iPhone game, Papa Sangre. They set out to discuss the “special relationship between sound and storytelling”.
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Story Building vs Storytelling - DesignTAXI.com

Story Building vs Storytelling - DesignTAXI.com | Story and Narrative | Scoop.it
Until recently, stories have only been told. And rewritten or adapted or rephrased to be told again. We were told the story and we took it for what it was, a piece of news, a wives’ tale, some juicy gossip. We were passive aspects to what had happened and not what was happening. However, this is all slowly changing.
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Collide Magazine – Truth and Fiction

Collide Magazine – Truth and Fiction | Story and Narrative | Scoop.it
I think the takeaway from what Boyle is saying is that storytellers — artists — have a giftedness that goes beyond the painstaking re-creation of an event or a life. Storytellers and artists have the ability to uncover truths that hide beneath the surface of a narrative. The historian and the biographer miss out on the truths that go unspoken or unrealized, but the storyteller lays them bare for her audience.
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The Day the Movies Died: Movies + TV - GQ

The Day the Movies Died: Movies + TV - GQ | Story and Narrative | Scoop.it
You want to understand how bad things are in Hollywood right now—how stifling and airless and cautious the atmosphere is, how little nourishment or encouragement a good new idea receives, and how devoid of ambition the horizon currently appears—it helps to start with a success story.
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The Art of Storytelling: Hero and Mentor - Presentation Advisors

The Art of Storytelling: Hero and Mentor - Presentation Advisors | Story and Narrative | Scoop.it
One of the most important yet often overlooked aspects of storytelling, and ultimately presentation design, is the role of the storyteller. In most stories, the storyteller is NOT the hero of the story. They’re a mentor — someone guiding us (and the hero) along the hero’s journey. This subtle yet important difference is what makes storytelling so powerful. It gives the audience an opportunity to see themselves as the hero, and see you, the presenter/storyteller, as their mentor.
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Sheri Candler Brings Independent Films to Market – Part 1

Sheri Candler Brings Independent Films to Market – Part 1 | Story and Narrative | Scoop.it
I do not profess to be a transmedia expert. I will say I don’t see it as a marketing tool, I see it as a way to tell a story in general. I don’t believe it should be used to sell a feature film, I think transmedia IS the project and it is the future of storytelling.
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TheModernism Storytelling; or, HOLY CRAP I'M ACTUALLY LEARNING THIS SEMESTER

TheModernism Storytelling; or, HOLY CRAP I'M ACTUALLY LEARNING THIS SEMESTER | Story and Narrative | Scoop.it
Last night, WH and I sat down, turned off our mutual internets and watched INCEPTION. This was a big deal for us. Normally, no matter WHAT we're watching, we're both clicking away, him in a game and me on Twitter. But we had both heard so much about INCEPTION, and we were in a snuggly mood thanks to the rainy weather, so we decided to devote our full attention to a movie for once. And I'm so glad we did.
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Social Media, Genomics Driving Data Tsunami - Venture Capital Dispatch - WSJ

Social Media, Genomics Driving Data Tsunami - Venture Capital Dispatch - WSJ | Story and Narrative | Scoop.it
“I think storytelling is becoming one of the new frontiers,” said Luke Lonergan, co-founder of Greenplum, now part of EMC Corp. But beyond that, “it really matters a lot to bring the brain to the problem in a way that you can untangle the complexities.” “The data that’s coming in is being generated not by human beings very much but by machines. And machines are very like reality TV stars: they’re fast, they’re cheap and they’re plentiful.”
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