Story and Narrative
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Story and Narrative
What's Your Story?
Curated by Gregg Morris
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How to Find the Courage to Tell Your Story With Bryan Adams

How to Find the Courage to Tell Your Story With Bryan Adams | Story and Narrative | Scoop.it
“It’s so frustrating for a team when you come up with a great authentic story and the client isn’t brave enough to put it out there or dilutes it until it loses it’s magic. It’s painful.” —@Bryan_phc
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A Good Story Well Told

A Good Story Well Told | Story and Narrative | Scoop.it

“All writers must come to understand the relationship of story to life: Story is the metaphor for life,” says Bob McKee in Story: Substance, Structure, Style and the Principles of Screenwriting: “A storyteller is a life poet, and artist who transforms day-to-day living, inner life and outer life, dream and actuality into a poem whose rhyme scheme is events rather than words -- a two-hour metaphor that says: Life is like this! Therefore, a story must abstract from life to discover its essences, ..."

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Marco Favero's curator insight, November 27, 2015 9:13 AM

aggiungere la vostra comprensione ...

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How to Capitalize on Niche Story Markets With Justin Trevor Winters

How to Capitalize on Niche Story Markets With Justin Trevor Winters | Story and Narrative | Scoop.it
Justin Trevor Winters, screenwriter of the upcoming movie “Killing Winston Jones,” joins the Business of Story Podcast to explore the intersection of Hollywood storytelling with commerce content marketing.
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Apple Retains Lead As UK's Top Storytelling Brand But Supermarkets Fall Out Of Favor, Study Finds

Apple Retains Lead As UK's Top Storytelling Brand But Supermarkets Fall Out Of Favor, Study Finds | Story and Narrative | Scoop.it

The 2015 Brand Storytelling report, now in its third year, has revealed mixed fortunes for many of the UK’s leading brands. The survey that polled 2,800 UK consumers in October has seen Cadbury, McDonald’s, Walkers and Coca-Cola drop out of the top 10 to be replaced by the BBC (4th), Xbox (5th), Cancer Research (6th) and Samsung Electronics (7th).  The Aesop Brand Storytelling research top 10 is completed by Playstation (8th), Google (9th) and Facebook (10th).

“As ever, those brands with a strong sense of mission do well in our storytelling survey.  Their purposes for being make their narratives heroic and their storytelling clear and compelling. Those brands that have lost a sense of who they are and why they exist have taken a tumble ,” said Ed Woodcock, director of narrative, Aesop.

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Siri beats out Google Now and Cortana in survey, with 81% user satisfaction rating

Siri beats out Google Now and Cortana in survey, with 81% user satisfaction rating | Story and Narrative | Scoop.it
A survey in which Siri, Google Now and Cortana users were asked to rate their satisfaction with their respective intelligent assistants found that Siri got the highest scores, with 81% of users dec...
Gregg Morris's insight:

Fascinating. Surprised the heck out of me!

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The Shapes of Stories

The Shapes of Stories | Story and Narrative | Scoop.it

Kurt Vonnegut gained notoriety and acclaim for his novels -- like Breakfast of Champions, “a slippery, lucid, bleakly humorous jaunt through (sick? inhumane?) America circa 1973,” with Vonnegut acting as our Virgil-like companion, Cat's Cradle, a satirical commentary on modern man and his madness,” and Slaughterhouse-Five, “one of the world's great anti-war books. Centering on the infamous fire-bombing of Dresden, Billy Pilgrim's odyssey through time reflects the mythic journey of our own fractured lives as we search for meaning in what we are afraid to know.

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Dominique Taste's curator insight, November 6, 2015 12:45 PM

Kurt Vonnegut, auteur à succès de nouvelles, propose une théorie visuelle des schémas narratifs. Ainsi les hauts et les bas d'une histoire  en constituent une structure visuelle, à partir duquel il crée une typologie. L'infographie présente 8 de ces formes, associées à des livres ou des films représentatifs.

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How to Use the 3-Act Structure To Improve Your Content Marketing

How to Use the 3-Act Structure To Improve Your Content Marketing | Story and Narrative | Scoop.it
Storytelling seems to be a buzzword these days when it comes to content creation, but there’s much more to it than you think.
And I’m not here to tell you how to incorporate storytelling into your content, because that’s a topic that’s been done over and over.
However, what I can do is tell you how to avoid the trap of overdone ideas by using classic storytelling techniques. Helping you consistently create refreshing and amazing pieces of content.
Here’s how some classic storytelling techniques will help improve your content marketing.
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Language and the Lost Art of Letter Writing

Language and the Lost Art of Letter Writing | Story and Narrative | Scoop.it
How does language create the mind?

Language is one of the most sophisticated cognitive skills we possess as humans. It expresses and shapes thought. It contains an implicit classification of experience and is designed to change the neural pathways to the brain, thus changing minds.

The changing patterns occur through the use of sounds and symbols. It's a process like that of using metaphors. A metaphor finds connections between things in the mind and new connections enable the mind to see the world differently.
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Short story vending machine promises old-school distractions

Short story vending machine promises old-school distractions | Story and Narrative | Scoop.it
In the French city of Grenoble, there are unusual vending machines that don't dispense soda or snacks -- they print out short stories that look like paper receipts instead. These machines were built by a publishing company called Short Édition, which placed eight of them in public locations (such as the city hall and libraries) as part of a pilot project. Each dispenser has 1-minute, 3-minute and 5-minute buttons, so readers can choose how long their stories are, all of which were written by members of the Short Édition community.
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The Beautiful Message Joseph Campbell Was Really Trying to Tell Us

The Beautiful Message Joseph Campbell Was Really Trying to Tell Us | Story and Narrative | Scoop.it
In the last episode of Rough Draft, your host Demian Farnworth explored storytelling from a myriad of angles, culminating in a thorough vetting of Joseph Campbell’s Hero’s Journey concept.

This time, Demian thoroughly vets Campbell — the man — with superstar Campbell scholar Robert Segal.

Professor Segal is an unstoppable fount of knowledge about Campbell and his work, particularly the Hero’s Journey.

This is a frolicking good ride for those who love myth, psychology, and storytelling. Not to mention a little treat from your host about 20 minutes in. Not to be missed!
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New Stories at the National Storytelling Festival

New Stories at the National Storytelling Festival | Story and Narrative | Scoop.it

"Then I had another insight about Cervantes’s Don Quixote. As I perform the story I lift up my left hand and the fingers are straight and I’m talking to Laura in the story and saying, “Laura, if the story is just about Don Quixote it fails. But,” and I bring my hands together and intertwine my fingers, “But if it’s about Sancho and Don Quixote; it lives because Don Quixote is the dreamer and Sancho is the practical one. We have these two forces inside us. And often the struggle is to let the dreamer emerge.” To me that’s the crux of the story; it’s about a girl becoming a young woman and bringing these two parts of herself together, the dreamer and the practical one. And the story is also about the father encouraging the daughter."

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How Stories Influence What we Do

How Stories Influence What we Do | Story and Narrative | Scoop.it
Stories shape who we become and influence what we do.

It starts with the story we tell ourselves about who we are, where we come from, and where we're going, which contribute to our sense of identity.
Gregg Morris's insight:

A very nice post.

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Story colored glasses: Back to Narratopia

Story colored glasses: Back to Narratopia | Story and Narrative | Scoop.it
Yesterday was Thanksgiving, and I'm thankful today that I can announce the initial public release of Narratopia, the conversational story game. You can buy a copy at thegamecrafter.com.

Now I'll tell those who are interested what has been happening with Narratopia over the past several months. As you might remember, I introduced an early version of the game back in February. I asked for volunteers to play the game and report back. Ten people got copies of the game, and six sent feedback. Some sent more and some sent less, but every word was useful. I've also played the game more at home and with relatives and friends. By the time NarraFirma was released, I was ready to get back to working on Narratopia. Here is what I learned and changed.
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Storytelling in Marketing: An Interview With Warren Whitlock

Storytelling in Marketing: An Interview With Warren Whitlock | Story and Narrative | Scoop.it
At Pubcon 2015 in Las Vegas, I had the opportunity to speak with Warren Whitlock, of LimitlessInfluence.com, about storytelling in marketing.

You can’t just market with data alone. You need to use that data to tell a story. A story is what sparks emotion in people and gets them the share it, link to it, and so on.

In the video below, Warren explains how businesses can better incorporate storytelling into their content marketing:
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Brand Storytelling Infographic 2015

Infographic to support the Brand Storytelling research from Headstream the content marketing agency for ambitious brands.
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Rules for Great Storytelling With Margot Leitman

Rules for Great Storytelling With Margot Leitman | Story and Narrative | Scoop.it
Margot Leitman, writer, storyteller, teacher, and author of “Long Story Short: The Only Storytelling Guide You’ll Ever Need,” joins the Business of Story Podcast to discuss her latest book, successful storytelling tips, and discovering authentic stories within your own life.
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5 Things Companies Do That Ruin Storytelling Success

5 Things Companies Do That Ruin Storytelling Success | Story and Narrative | Scoop.it
I am optimistic about the next phase of storytelling bringing the industry to a better place—although I do have a bone to pick with how some organizations knowingly (or unwittingly) get in their own way. Here are five things companies do that can impede storytelling success.
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Six Essential Story Tools With Annette Simmons

Six Essential Story Tools With Annette Simmons | Story and Narrative | Scoop.it
Annette Simmons, author of “The Story Factor,” joins the Business of Story to reveal the risks and rewards involved in good storytelling and to share the six stories that everyone needs to be able to tell.
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How to Write Your Brand Story – 6 Must Have Content Elements

How to Write Your Brand Story – 6 Must Have Content Elements | Story and Narrative | Scoop.it
Your brand story should be the thread which connects your value proposition, team, vision, mission and purpose with your customers, potential customers, audience, community and partners. It's who you are, what you are, why you're in business, where you've been, where you're going, why you're going there, who you've helped and the list goes on.
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Powering Sustainability Through Story with Bruno Sarda

Powering Sustainability Through Story with Bruno Sarda | Story and Narrative | Scoop.it
The customers write the story as much as the company does. By creating initiatives that lend themselves to the sustainability of the environment, the consumer base becomes more empowered to participate.

By identifying the areas that directly impact customers and taking initiative to embrace sustainable options to address these areas, Dell creates a dialogue with customers that includes them in the ongoing storytelling process. (highlight to tweet) This has led to innovations in technology and has reduced carbon emissions.

“Doing these things, even though you might argue from a life cycle footprint perspective it’s not necessarily the most impactful thing, creates really amazing stories for our engineers, for our designers, for our employees, for our customers to really kind of illustrate what’s possible.”
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Tips to Create Emotional Connection with Your Readers

Tips to Create Emotional Connection with Your Readers | Story and Narrative | Scoop.it
Take a moment to think about the best book you have ever read. Why were you so hooked on it? You couldn’t leave it for days… you sympathized with every emotion the main characters went through. You laughed, cried, and suffered with them. That’s what distinguishes a brilliant author from a mediocre one – that author builds an emotional connection with the readers.

Don’t you want to achieve the same influence over your readers? You want to hypnotize them and make them beg for more. There are certain aspects you can pay attention to.
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Tell Stories with Tweets Through Twitter's Collections API

Tell Stories with Tweets Through Twitter's Collections API | Story and Narrative | Scoop.it
Before the launch of the Collections API, publishing a story with Tweets was a burdensome task. Developers had to manually gather numerous Tweet IDs and embed them into an app or website one at a time. With the Collections API, a single Collection ID is used to edit, update, and publish a story from any tool in the ecosystem. The Collections API can be used with TweetDeck, Curator, Spredfast, Dataminr, ScribbleLive, Wayin, and Flowics to organize as desired.
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How Data Works to Back Powerful Stories with Keith Quesenberry

How Data Works to Back Powerful Stories with Keith Quesenberry | Story and Narrative | Scoop.it
Keith began his career crafting and overseeing the creation of stories for ad agencies. As he transitioned to education, he found that no one could quite identify what made the good spots good and what made the bad ones flop; everyone was guessing. So Keith decided to do the research to find out.

He hypothesized that some form of story structure existed, either consciously or unconsciously in these winning ad spots, and he set out to prove it.

If you’ve been following our podcast, the results may not surprise you. Keith was able to trace the really great ads’ inceptions to a five act story structure (similar to Shakespeare’s five act plays): Freytag’s Pyramid.
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How to Tell an Effective Story with Content

How to Tell an Effective Story with Content | Story and Narrative | Scoop.it
Content marketing is a discipline about storytelling; only in an odd turn of events, it often leads us away from the desire to tell it. We get caught up in engagement metrics, follower numbers and branding. We create content and often lose touch with the big picture, of why we’re creating it in the first place.1 (highlight to tweet) It becomes a task rather than an extension of ourselves, of our company.

It’s time to change the message.
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Bonaventura Di Bello's curator insight, October 25, 2015 7:53 AM

Utilizzare il contenuto per uno storytelling efficace.