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Your position on just about everything, including, yes, your salary, your stock options, your credit card debt and your mortgage are almost certainly based on the story you tell yourself, not some universal fact from the universal fact database. Not just you, everyone.
In a lot of ways, storytelling will remain as it has for the last 3000+ years: we create meaning out of events, context, and emotion, and we enjoy being told a crafted story where the end is already known, which is why story forms are so common across time and culture. However...
If you don’t think his story telling adds much to the excitement, just listen to either one of these races with the sound off. I’ll bet that you don’t watch the entire race because the visuals don’t have much impact without Durkin’s exhilaration and information about how your horse is doing…how likely your bet is to pay off. While there are quite a few storytellers in town who perform at Caffe Lena Folk Club, they craft and refine their story over several months to make each one perfect.
As the sun began to set on the longest day of the summer, Kevin Brooks, PhD '99, surveyed the small crowd that had gathered in a tiny Cambridge art gallery to hear him tell stories.
This week’s video shows how Ralph Ellison’s classic Invisible Man was able to draw readers into active partnership with the author, rather than just allowing them to be passive observers.
During the planning of the upcoming Pivot Conference, I’ve been asked many questions about what it is, what it isn’t, and why the need for another conference. Most importantly, I’ve been asked more often than not, “What is our story?” I think that’s a great question. So, I took a moment to write the story for the Pivot Conference and while I was sharing it with the team, I thought that I would also share it with you here. Why? First, for those considering the event, it may help answer your questions. Second, as your business continues to explore new media, this story arc could serve as an outline for internal planning and development. Hopefully some of the free research we published will also help you.
We at Zeega want to enable anyone to create interactive documentaries and invent new forms of storytelling. For inspiration, we've looked to a figure who challenged the documentary form right when radio and film were being invented a century ago: Dziga Vertov.
Story-based blogging or blog storytelling can be an effective method of engaging your audience and moving them to take action.
The key thing to remember is to tell a story that resonates strongly with some, instead of trying to tell a story that pleases everyone. No story works with everyone, not even Apple’s.
My fabulous friend Katie, a lover of good causes and long-time indie film buff, brought this video to my attention, and I immediately knew it'd make a compelling panel review. Their story is so important, and their mission quite unique, but at the end of the video, despite loving so many elements of it, something left me feeling a little... dissatisfied... and not completely moved to action.
Nonprofits have astonishing stories to tell — about the constituents you serve, about your mission, about your organization. But too often nonprofits don’t know how to convey those stories effectively. At the Social Media for Nonprofits conference in Los Angeles on Monday, I gave a half-hour talk on “Storytelling 2.0: Harnessing video and commkunity to meet your nonprofit’s mission.” At 19 slides, it’s one of my shorter presentations, with more visuals and less text. It’s embedded above, and you can download it or embed it at DocStoc.
This is what Dave and I learned on today’s show… that Everything is told as a story, and the place for storytelling is at home!! Marianna is truly a Storyteller Extraordinaire… she brings a wonderful fresh approach to the art of story telling that we all need to relearn especially those of us who are parents in the this new digital age. More now than ever we need to create a bond with our children (our whole family) that can withstand the onslaught of information overload that our children experience daily at school, in the media, and with friendships. Society is pulling at them constantly with their own personal messages of hype and advertising… listen below to this wonderful bright and entertaining author, teach Dave and Bill a thing or two about how to have more impact with our own CHWR message and add some fun to interaction with our children and others we communicate with daily!
You've found a fabulous story to tell. You've snared the hard-to-get interviews. You're on the scene to watch the most dramatic moments unfold. The quotes are memorable, the tension palpable. It's a story that really matters.
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If you want to upgrade your speechwriting skills, the best and simplest tip I have is this: Tell a story. So many speeches are like grocery lists of the points you need to make, the facts you need to convey, and the ideas your client wants to advance. But there's a reason you have to write down grocery lists. If you didn't, they would be impossible to remember. If all you're doing is firing off data in your speech, your audience won't have a lot of luck remembering what you say, either. Although we aren't all that great at remembering streams of data, we are superb at remembering structure—particularly the structure of a story.
In an hour of music, there was also a lesson in story telling. Several of the tunes were George Cable compositions. Original works by jazz musicians fill the jazz repertoire. Young players feel compelled to follow in this tradition but don’t really understand what makes a great tune. They think that if they write a theme — a few notes — and improvise on those notes seemingly endlessly, they’ve composed a song worthy of recording. Not! There is only a handful of musicians who are also great composers; whose songs, in my opinion, are worth recording. Dave Brubeck is one and George Cables is another. The reason they stand out is that they know how to tell a musical story. Their stories are about something that we can relate to.
Deep down we all know how to tell stories. Storytelling is built into our DNA. Some of us can whip out those instincts more naturally than others, but it's in all of us regardless.
[This is really well done.]
Zeega is an open-source HTML5 platform for creating interactive and collaborative documentaries.
As a storyteller, one of my favorite tricks is what I call "mythicizing the landscape." The idea is to see the possibility of the fantastic all around you. For example, imagine that you're driving down the highway and you see thunderclouds rolling in. Some folks will see those clouds and name them. They'll use big words like cumulonimbus and talk about condensation and weather fronts. I get that, and it certainly is fun to talk science, but that's not mythicizing the landscape. Try thinking more about possibilities instead of realities. For example, maybe those clouds came from the ocean, perhaps from a volcano beneath the waves, blasting fire and steam high into the atmosphere. From there, we can go anywhere. If you're feeling silly, maybe a giant squid was caught in one of the volcano's blasts, and the creature is trapped in the cloud, just waiting to be rained down on some poor unsuspecting children.
Finance is generally perceived to be a dull subject. Do stories fit here? On the face of it, it would seem outrageous to mix storytelling and finance, observes Mr Sam Swaminathan, Storyteller, Center for Creative Thinking, US (http://bit.ly/F4TSamS), during a recent interaction with Business Line. View it a bit more closely, and things turn out to be quite different, he adds. What does Warren Buffett do, asks Sam? Berkshire Hathaway's annual general meeting is not called the Woodstock of Capitalism for nothing, he reminds. “Buffett and his partner, Charlie Munger, enthral audiences by narrating story after story about their businesses. The annual report is fun to read, because it educates while it entertains. Buffett's pithy epithets are filled with meaning and humour. The Oracle of Omaha is among the finest storytellers on this planet. And thanks to his close ties with Bill Gates, he has helped the latter become a better communicator.”
The idea of getting customers to reiterate our stories can be far more compelling than selling it to them. Marketers aren’t the only ones marketing.
Yesterday, I was working at my new client’s office and was on a phone call with Miss Jenny Magic of Better Way to Say It. We were discussing “heart string” stories and gathering pictures and stories from the people that Alzheimer’s Association has served to use in direct mail appeals, on the website and other venues. When writing these stories, we assume that we need to tell the heart-wrenching story about the child whose is starving in Africa along with a picture of this child with an distended stomach. While this image and story can grab our hearts as a donor, it can also turn folks off.
Non-Linear Model of Storytelling...
There is so much content being shared by our favorite brands but do they have a compelling story to tell, ensuring that the customer experience is meaningful?
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