A couple of years ago while at a conference in California, I met Simon Kelly, the Chief Enthusiasm Officer at Story Worldwide. We sat on the same content marketing panel. At one point, he leaned over to me and handed me his business card. I took one look, and knew it was a keeper. It stood out so much that to this day I still have it tacked above my credenza. The funny thing is the back of his business card faces out. You want to know why?
Because printed on the back it says: