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How to Use “Curation” to Boost Content “Creation”

How to Use “Curation” to Boost Content “Creation” | Story and Narrative | Scoop.it

This piece was written by Heba Hosny, a guest blogger for Lauralee Walker

 

This article is full of wonderful tips for taking your curation to the next level and embellish your original content.

 

"Content curation rewards are not limited to branding and SEO; it can also enhance the visibility and the quality of your own content."

 

There are many things that caught my attention, here are just a few gems:

 

Curated Content Can Inspire Topics For Created Content

 

If you don't master this one, all the other tips won't make any sense

 

****Understand which topics are irresistible to your target audience

 

My Commentary:

 

I love this one!

 

Here's the tip

 

****Instead of taking the easy route of sharing the topic with your audience, write a blog post to "build on" it.

 

You can build on a topic in different ways:

 

**Beg to differ politely

 

**Provide additional tips and insights

 

**Ask clarifying question(s)

 

My Commentary:

 

This is a great way to add "context" it can start conversations, which invites others to add their comments, bring new observations and more information about a particular topic.

 

**A perfect segue to building relationships, community, doing business and increasing knowledge.

 

Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"

 

Read full article here: [http://bit.ly/sJs2I8]


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janlgordon's comment, November 22, 2011 3:21 PM
Hi Beth,
I agree with you, I love the feeling of community and the collective wisdom, and you know "curation resonates with me":-)
janlgordon's comment, November 22, 2011 3:22 PM
Thanks so much for rescooping and sharing on twitter:-)
Pittsburgh Tote Bag Project's comment, November 25, 2011 9:17 PM
This has me thinking critically about how we are integrating social media. Inviting interaction has been a huge challenge. We are stimulating new conversations in real world time, but that's not reflected in comments and so forth. I like using Scoop.It widgets to get the newest scoop onto the bog in a timely manner and take some time to reflect on post content.
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Are Your Copywriters Good Story Tellers?

Are Your Copywriters Good Story Tellers? | Story and Narrative | Scoop.it
I wanted to write about the importance of telling stories when creating campaigns and I wanted to write something with a little authority, so I looked for an Ogilvy quote because he said/wrote many memorable statements about the subject. In looking for a quote, I came across this page, but the quote that stood out for me was:

“I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive”
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Storytelling In The Digital Media Age

Storytelling In The Digital Media Age | Story and Narrative | Scoop.it
I often get asked why a Harvard neuropsychiatrist spends so much time talking about emotions and the brain in front of media and marketing research experts. The answer is that we live in an increasingly competitive world, and relying on what consumers tell us is incomplete, and in many cases just plain inaccurate.

Brand managers must understand how consumers engage on an emotional level in order to accurately predict whether their advertising or any other media content will truly resonate.
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The key to storytelling is in the giving, not the getting

The key to storytelling is in the giving, not the getting | Story and Narrative | Scoop.it
The key to success with presentation—and storytelling in general—is to focus not on getting approval or a particular response from the audience, but on giving something meaningful to them. That is, it’s not about getting but about giving.
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Art Jones's curator insight, February 23, 3:55 PM

This book follows the age old saying which is: "you have to give to get". 

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Brand Bullshit Never Sleeps

Brand Bullshit Never Sleeps | Story and Narrative | Scoop.it

"...the two most 'dreaded, hated' words at Apple under Steve Jobs were "branding" and "marketing.

...we understood deeply what was important about the product, what the team’s motivations were in the product, what they hoped that product would achieve, what role they wanted it to have in people’s lives

...The most important thing was people's relationship to the product. So any time we said 'brand' it was a dirty word."

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Turn Your Pivot Points into Stories for Better Content Marketing

Turn Your Pivot Points into Stories for Better Content Marketing | Story and Narrative | Scoop.it
The problem with pivot points – events that result in major changes in your organization’s history or your personal career – is that they often slip by unnoticed. The significance of the event isn’t recognized until later.

You typically have to dig deep into the past to identify your pivots, the lessons they taught, and the opportunities they created. The reward for digging deep, however, is that past pivot points often uncover story opportunities that can help you define your brand and create memorable story-based content marketing.
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Dean Ryan G. Martin's curator insight, February 21, 6:23 AM

It's my first time to see a worksheet for content marketing. This makes the whole process easier.

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Narrating Narrating: Twisting the Twice-Told Tale

There is a structural/genetic continuity between everyday oral narrative and elaborate literary narratives, with listeners gradually becoming an audience. Literary stories which narrate some character's oral narrating keep us aware of this
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Rereading(,) Narrative(,) Identity(,) and Interaction

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Karen Dietz's comment, February 6, 1:42 PM
Thanks for finding this Gregg! I love it :)
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Aaron Rodgers Surprises Four Kids Whose Fathers Died While Serving In The Military

Aaron Rodgers Surprises Four Kids Whose Fathers Died While Serving In The Military | Story and Narrative | Scoop.it
NFL star Aaron Rodgers surprised four kids on a boating/fishing excursion whose dads are fallen military veterans. Sisters Alexis, Starr, and Kylee apparently
Gregg Morris's insight:

Big kudos to Aaron Rodgers. If this doesn't make you shed a tear or two or twenty, you might want to check your heartbeat!

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Mining Language and the Power of Story

Mining Language and the Power of Story | Story and Narrative | Scoop.it

From the evocative power of words to the epic examples of human endeavor we mine language and real world events to create new mind opening experiences -- sometimes life-altering. 

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Telling Good Stories Can Win You the Job! | Personal Branding Blog - Stand Out In Your Career

Telling Good Stories Can Win You the Job! | Personal Branding Blog - Stand Out In Your Career | Story and Narrative | Scoop.it
Crafting and effectively telling good stories that visually illustrate what is unique, professionally, about you can accomplish precisely that! Why? Because most other candidates will not take this approach. As a matter of fact, most won’t even think about taking it.
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Why stories sell and feature lists don't

Why stories sell and feature lists don't | Story and Narrative | Scoop.it
Keith Queensbury of Johns Hopkins conducted an analysis of 108 Super Bowl adverts. He found that, ‘regardless of the content of the ad, the structure of that content predicted its success.’ In other words, telling a story was better than listing features (or anything else for that matter).
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Karen B Wehner's curator insight, November 5, 2014 7:09 PM

Stories are the  basis for how we learn best, so - yeah!

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The Rise of the Rude Hiring Manager

The Rise of the Rude Hiring Manager | Story and Narrative | Scoop.it
This is happening to almost everyone I know looking for any kind of work, even those who have been invited into the process — freelance, contract, full-time. The prospective employer/client needs everything now and then it’s radio silence for days, weeks, months — leaving the prospective supplier/employee in the unenviable position of feeling like they must beg for feedback. During the last decade, it became acceptable behavior to simply not answer e-mails. But that’s the worst kind of ego-sucking, demoralizing power play imaginable. We’re all busy. That’s no excuse for disrespect. And the awful truth? I don’t think the employers have a clue. Fearful of losing their own jobs by making a wrong choice, they’ve lost perspective on what matters.
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7 Examples of Great Storytelling For Boring Brands | SEJ

7 Examples of Great Storytelling For Boring Brands | SEJ | Story and Narrative | Scoop.it
Some brands are inherently sexy, like the Ford Mustang.

The name evokes an immediate feeling of caution-to-the-wind youth and speed. Even though it’s been around for ages, Ford does a pretty good job of keeping the Mustang image fresh and current. There’s a lot of material to work with: history, style, engineering, innovation (not to mention that it’s a sports car).

Sadly, we don’t all write content for Ford’s Mustang. Most brands are pretty darn boring. Marketers are called on to create compelling stories for things like toilet paper or tile grout and for companies that rent out heavy equipment or manufacture parts that go inside other products.

How do you work with that? And how do you convince an old-school CEO that the company’s story is worth telling?

Creating a great story means digging right into the heart of what makes a company or a product special. Here are some examples of brands big and small making it happen.
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Kim Zinke (aka Gimli Goose)'s curator insight, March 4, 3:46 PM

It can be challenging to find a great storytelling angle for an uninspiring brand. Sometimes, you have to tackle it from a new angle to make it work.  The key - remain authentic.

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5 Visual Storytelling Tips To Power Your Content Marketing On Facebook

5 Visual Storytelling Tips To Power Your Content Marketing On Facebook | Story and Narrative | Scoop.it
Instead of relying on a block of text, visual storytelling follows ‘show, don’t tell’ approach which results in greater engagement, traffic, and sales.
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Welcome to Narratopia

Welcome to Narratopia | Story and Narrative | Scoop.it
The challenge of natural story sharing

So I started to think of what sort of game might work with the way people naturally tell stories in conversation. I thought about how:
Storytellers negotiate for the floor by submitting a story abstract to the group. Audience members accept, reject, or modify proposed stories during the story abstract.
Storytellers embed in their story evaluation statements that prove the story is worth listening to, and communicate their intent in telling it. Audience members redirect stories as they are being told by providing feedback, questions, and corrections.
Storytellers negotiate the end of their story (and the return to the normal conversational rhythm) in the story's coda. Audience members participate in fitting the story into the conversation by asking questions about it and discussing aspects of it.
Audience members respond to stories with related stories, building chains of connected stories in collaborative exploration of a topic.
This all happens without anyone being fully aware that it is happening. You can watch people do all of these things in any casual conversation anywhere in the world, and probably could watch the same thing happen thousands of years ago.
Gregg Morris's insight:

She got up before breakfast to think this one up! Really great stuff!

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Karen Dietz's curator insight, February 23, 3:04 PM

I go on about story sharing being the heart of effective storytelling. But what is that really? Here story colleague Cynthia Kurtz has written a brilliant -- and well thought out -- article on what story sharing is, how it happens, what it looks and feels like.


Even better, she puts it together in a game for us. Yay! Get your story game on. Read this post and get better and the dynamics of storytelling.


And many thanks go to @Gregg Morris for originally finding and sharing Cynthia's work. Thanks Gregg!

Dominique Taste's curator insight, February 24, 1:45 PM

Le jeu Narratopia utilise les procédés de gamification pour développer l'art de la conversation narrative. Il valorise la collaboration et l'exploration pour partager un storytelling oral.

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The Story Factor - "How to" Series

The Story Factor - "How to" Series | Story and Narrative | Scoop.it
Sam Thurman’s story is short (5 minutes) and delightful. Please listen to it before reading my comments so you can have the full listener experience.     Imagery and Present Tense One of ...
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There's No Bullshit Like Brand Bullshit.

There's No Bullshit Like Brand Bullshit. | Story and Narrative | Scoop.it

But this is the new ideological world of marketing. Marketing is no longer about meeting the practical needs of customers. It's about high-minded principles of transparency and co-creating and conversations and... 

Well, I'm afraid I have a very old guy opinion. You want customers raving about your brand? Sell them a good fucking product.

Gregg Morris's insight:

Spot on!

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Story colored glasses: My left ear

Story colored glasses: My left ear | Story and Narrative | Scoop.it
As you know if you read this blog regularly (or as regularly as I write it, anyway), I have strong opinions about some things. For example:
I believe that storytelling should be seen not as an expert skill but as an innate capacity available to all human beings. 
I believe that the benefits of listening to stories and making sense of them should not depend on outside analysts, but should be available to groups of people working together for their own benefit. 
I believe that stories should be seen not as commodities to be consumed but as the lifeblood of families, communities, organizations, and societies. 
I have spent fifteen years working toward these goals, and I am passionate about them. But I've also thought a lot about whether being passionate about a goal is a help or a hindrance in meeting that goal. This essay is about those thoughts.
Gregg Morris's insight:

You're going to have to invest a bit of time but it will be well worth it!

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Storytelling Best Practices to Make a Compelling Content

Storytelling Best Practices to Make a Compelling Content | Story and Narrative | Scoop.it
If you want to separate your content from your competitors, storytelling is a great tactic to add to your content marketing strategy. Several interesting case studies have shown how the implementation of storytelling can triple sales within one year. The best part is that any business can use storytelling in their content marketing strategy by following these five best practices.
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Karen Dietz's curator insight, February 2, 11:38 AM

What a great article! Thanks to fellow curator Gregg Morris @Gregg Morris for finding and sharing it.


Here's what I like: the case studies and proof the author, Jasmine Henry, uses to back up her points. Gotta love that. No wild speculation here -- just solid material on how storytelling has produced results for real companies, and why.


The tips given are also right on. Go read the article, grab the examples, and follow Henry's advice. It's a great way to start off the week and the month of February!

Cathryn Wellner's curator insight, February 3, 9:35 PM

Good one, Gregg Morris. Thanks!

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How stories change hearts and brains

How stories change hearts and brains | Story and Narrative | Scoop.it
Across time and culture, stories have been agents of personal transformation – in part because they change our brains
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Pat Heffernan's curator insight, January 25, 10:43 AM

Good storytelling feels more and more important for change, given the overwhelming flood of disjointed, impersonal information.

Noemi Valencia's curator insight, February 3, 10:17 PM

The power of stories has been proven throughout history.

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10 Critical Ways To Make LinkedIn Less Boring

10 Critical Ways To Make LinkedIn Less Boring | Story and Narrative | Scoop.it

Here are 10 suggestions for some totally compelling info about our connections that would make LinkedIn a lot more interesting:

Gregg Morris's insight:

You've just got to love this!

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Marco Favero's curator insight, February 2, 3:48 AM

aggiungi la tua intuizione ...

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Storytelling: The Key to Everything - Storyfix.com

Storytelling: The Key to Everything - Storyfix.com | Story and Narrative | Scoop.it
You need to know your core story.
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Marco Favero's curator insight, February 2, 3:49 AM

aggiungi la tua intuizione ...

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Story Structure for Dummies - Storyfix.com

Story Structure for Dummies - Storyfix.com | Story and Narrative | Scoop.it
Hear this, and hear it clearly: Story does NOT trump structure. Story IS structure.
Gregg Morris's insight:

No matter where you are in the world of "story" this is one you'll want to read.

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The Psychological Comforts of Storytelling

The Psychological Comforts of Storytelling | Story and Narrative | Scoop.it
Humans are inclined to see narratives where there are none because it can afford meaning to our lives, a form of existential problem-solving.
Gregg Morris's insight:

Good read!

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