Make ‘Em Laugh
What’s the one thing that business leaders forget when crafting their brand identity and business stories?
A little lightheartedness can go a long way when forging connections with your consumer base, and who better to learn this skill from than the Social Media Lead of The Onion, “America’s finest news source”?
Eric Munn heads up the social programming at Onion Labs, the in-house advertising agency of The Onion. The Labs are an independent off-shoot of the company and lead their social practices and partner campaigns.
Eric works with companies who seek to create viral, humorous content, and surprise their consumer base with a laugh. Another advantage of these projects is that the satirical style mastered by the writers of The Onion’s news articles also appears in advertising content, to the great delight of The Onion’s considerable fan base. Thus, brands get to expand their network and reach while having a whole lot of fun.