Some people talk about the “arc” of a story. Others talk about “coming full circle” and “forks in the road.” When we think about the emotional ups and downs inherent in a compelling story, our minds quickly form images of physical lines, curves, and other shapes.
Marketers and business owners would be wise to familiarize themselves with this infographic. Graphic designer Maya Eilam has given us all a gift by taking the time to beautifully render Kurt Vonnegut’s thinking into an illustrated model of 7 story archetypes.* (Good-Bad-Good, etc.) I’m already a big fan of how Vonnegut distills a story down to its essence, and have previously shared this video of him teaching story structures.