But no matter how the “nuclear winter” shakes out, one thing is clear: In order for a startup to survive, it needs to distinguish itself. Breaking through the clutter requires good storytelling, and more often than not, the ability to make an emotional connection with the perspective user.
I’ve often stated that storytelling is going to drive the next generation of mobile and social applications. At its core, storytelling is a universal language that helps convey a message. In a business context this means that storytelling can help to unify stakeholders within a company around a particular mission or goal.