You don’t have to win The Super Bowl to have an excuse to go to Disney World in February, you just have to keep tabs on the Ragan Communications’ Events calendar. I was fortunate enough to spend a couple of beautiful, sunny days with a few hundred of the best and brightest minds in communications last week at the 6th Annual Social Media for PR and Corporate Communications Conference at the Walt Disney World Resort.
The conference featured presentations from communications professionals at Disney Parks, The Phoenix Suns, Whole Foods, Google, ESPN, Southwest Airlines, Marvel, Microsoft and Zappos to name a few.
I was fortunate enough to participate in a panel discussion about how brands can use Pinterest for Storytelling. The panel featured Whole Foods’ Michael Aaron Bepko, Global Online Community Manager; and Kevin Dando, Director of Marketing Communications for PBS.
As a supplement to the ideas I shared during the lively discussion (thanks to everyone that turned out to pack the room during our session), here are 6 tips brands can use to leverage Pinterest for brand storytelling: