Compelling stories live in our data. But you wouldn’t know it by the way brands treat it.
In a recent article published on Content Marketing Institute, Colleen Jones asked the question, “Can digital branded content ever be taken seriously — even as seriously as journalism?”
Without a doubt journalism has had a huge head start when it comes to creating stories that capture hearts and minds. Part of that success comes from using research data (polls, surveys and feedback) to understand what readers find valuable, particularly as it relates to the issues and problems they face.