An increasing number of brands are using video to tell their stories online. Social media has unleashed online marketing potential for digital storytelling, and video is the richest way to do so. Your target audience is not accessible and you can reach them by first creating video content that will appeal to them and secondly by putting it in front of them. Like most things worth doing, there is a right and a wrong way to do this. I am here to tell you how to make your video storytelling more effective.
I see a lot of good video storytelling out there in the social sphere, but, unfortunately, I see more bad. Of the great content I do find, often times it is adrift in a sea of digital noise, with little support from the brand to ensure that it is viewed and shared by their target audience.
So let’s focus on what makes for good video storytelling for a brand: good content + good promotion.