Connecting with others is the power of storytelling. If artfully crafted, the words engage people and weave visual and emotional connections.
Stories can help increase traffic and conversions on a website. Using an fMRI scanner, which detects brain activity by monitoring blood flow — more activity, more blood — studies show that when people read stories, their brains light up with activity. In a study at Princeton University, when one person was read to and the other listened, the brain activity increased for both. The connectedness that people experience with stories enables them to focus and better understand your concepts, products or services.