So what does this mean for storytelling? Does this have anything to do with why people grasp and remember certain scenes or stories and easily forget others? I believe this is the counterargument to “formula” stories. The closer a story is to something we’ve already read or seen, the more likely it is to be forgotten! Sad, isn’t it? Of course we’re still free to build on other things that we have seen or heard. That’s what storytelling is all about! But unless we change things and vary our story, it’s very likely much of what has or can be duplicated will be quickly replaced by another memory. The most practical application is that for every two (or more) scenes that are too similar you can just nix one since no one will even remember it!