The way we use images is changing.
Instead of taking photographs at important life events and sharing them with a few family and friends, we’re uploading them to our social media pages, sharing them with companies and broadcasting them to the world.
“Pictures or it didn’t happen” is our new mantra. And these days, images aren’t just something you look at—they’re the center of most of our engagements online as people share, comment and engage with image creators.
“We’ve now entered a phase in which visual communication is supplanting the written word,” says Bob Lisbonne, CEO of Luminate and former SVP of Netscape in the 1990s. “What some are now calling the dawn of the Imagesphere.”