Why do you think Malcolm Gladwell is so successful? All three of his books, “The Tipping Point,” “Blink,” and most recently “Outliers—The Story of Success,” are best sellers.
The answer lies in the subtitle of his most recent book, “The Story of Success.”
Malcolm is a synthesizer, a pattern recognizer. After he’s done his research and compiled lots of examples to illustrate the points he wants to make, he writes his books by telling stories. He’s a good storyteller.