This is why I think some of the most exciting startups in social media are the ones that help us make these small, fragmented pieces of content into richer stories. Every social media action we take contributes to what could be an incredible narrative. We’re creating a ton of content, but no one is really taking advantage of it. Until now the best thing we gleaned from social media is flat sentiment analysis, or interesting observations like Facebook’s families data that have to be anonymized and generalized. But several startups are beginning to make all this social content into something really valuable.