Why your product needs a story

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From www.storytella.se - December 4, 2012 10:58 AM

It was the end of November last year and I decided to get an advent calendar for my children. I stared at the calendars available in the store, with calendar windows containing different Christmas motifs inside. To be honest, they seemed a bit boring. I wanted to give my children something else, something they would remember.

I went down to the local toy store and decided I would try out a present calendar with 24 different things, one for each day. The store had lots of things. Useless things that no one really needs. Things that would be forgotten one minute after they got opened. If I was to buy these things for my children, would they appreciate it? And which things would I pick? I started to come up with arguments of why they would need the different things but gave up when I reached the fifth one. Nothing seemed really exiting to give or to get. There was something missing. Something to connect the things and make them meaningful. They needed context. They needed a story.

From www.fastcompany.com - November 20, 2011 1:05 PM

Game dynamics can be used for everything from making school less awful to making people less lazy. (Yes, I’m talking to you: Put down the donut and pick up the Nike Plus!

What does this have to do with biz storytelling? A lot actually.

First, understand that listening to and sharing stories is a form of deep play -- it's fun and enjoyable and completely engaging if done well.

Gaming is also deep play -- it's fun and enjoyable and completely engaging if done well.

Often in business we create our stories, slap them on our website or bring them into our presentations. Often that is enough to keep the pipeline of prospects flowing.

But in today's competitive marketplace, what can you add to keep your competitive edge, engage customers even more, and generate raving fans?

Adding gaming dynamics to the mix. Read this article for 3 simple types of gaming dynamics you can add to your storytelling & marketing for a winning mix.

And read the previous article on linking ads to storytelling for great content. Reviewing both together should give you a wealth of creative ideas for your marketing next steps.

Via Karen Dietz

Story and Narrative

3 Powerful Game Dynamics That Create Brand Superfans | Fast Company