"It’s not often that you hear Budweiser and Shakespeare mentioned in the same breath. But according to new research from Johns Hopkins University, the Bard’s deft application of storytelling techniques featured prominently in the beer company’s Super Bowl commercial."
"The four phases I describe are the Creative Phase (1994-97), the Literacy Phase (1998-2001), the Methodological Phase (2002-2004) and the Ethos Phase (2005-2013). As simply as possible we went from being a community-based organization with ideas that people liked and were inspired by, to an education-focussed organization beginning to develop curriculum for communities and schools, to an international movement built around a shared point of view on methods and product, to a segment of that movement more focused on using the tools and methods to assist individuals and communities in developing resilience through the process of story making and sharing."
"Did you ever stop to think what happens to the billions of words spoken everyday? What happens to the words that don’t get heard? How long will they live for and do they make a noise when they fall... Stories keep the spoken word alive."
"What makes him so fascinating is how he blends comedy, social media, video production and storytelling to humanize brands. He's an all-around great guy and whenever we're together (which isn't often enough!), I always learn a ton about writing and storytelling. I think you will as well. Enjoy the conversation..."
"When Jonah Berger was a graduate student at Stanford, in the early aughts, he would make a habit of reading page A2 of the Wall Street Journal, which included a list of the five most-read and the five most-shared articles of the day. “I’d go down to the library and surreptitiously cut out that page,” he recalls. “I noticed that what was read and what was shared was often different, and I wondered why that would be.” What was it about a piece of content—an article, a picture, a video—that took it from simply interesting to interesting and shareable? What pushes someone not only to read a story but to pass it on?"
Gregg Morris's insight:
I am neither amazed nor infuriated. :) That said, it's still an interesting read.
"Consumers are faced with more social media channels and messages than ever before, resulting in a challenging environment for marketers to stand out and drive awareness and action around desired messages and campaigns. With the average consumer attention span now between 2.8-8 seconds, curating snackable pieces of content into a visual story has emerged as a powerful strategy."
"I'm interested in Cosmos for the science and the awe of the universe that will unfold before us on screen. But for me — and I suspect for many of you as well — I'm interested too in the many lessons about presentation and storytelling that will be implicitly displayed over the next several weeks in the new Cosmos. But before touching on those points, the first question is really why does the original Cosmos endure to this very day?"
So, holding the cigarette pack right in front of my face, I said, “We start by launching a site for fans of—let’s see,” I looked at the pack, “Lucky Strikes. Those of us who adore these cigarettes would like to know that we aren’t alone in the vastness of the internet. So we start by counting like-minded individuals. Let’s show an image of a pack of Lucky Strikes to attract brand Nazis like us and place a button that says ‘I’m feeling Lucky Strike today!’ Visitors click the button and we show the number of times it was clicked. That will help our site to get underway and become at least a little popular.” ...
Gregg Morris's insight:
If you click through to get the PDF file, you'll see that the Dropbox link has been overwhelmed. The Google Docs link works just fine though.
"Every technology has a great story behind it, but not always a great storyteller. English majors, according to Jayaram, can "tell stories," which is increasingly the difference between success and failure in a startup:"
Gregg Morris's insight:
I was an English major and I spent from 1983 until 2009 in the software industry, first in the retail segment then as Director of Marketing and President at two software companies. During my retail days people often told me I had a way of making technology understandable for the average joe, especially for a guy who must've majored in Computer Science. :)
"The question was posted on Quora, inviting a wealth of answers. Here's mine (invited to vote up if you think it's worth being more visible): The simple answer is - it won't, since it has no reason to. The only change required is having more outstanding storytellers than there are right now."
It's National Storytelling Week so a good time for brands to forget the marketing jargon and get back to the roots of how to tell a gripping story that will have your audience rapt. Professional storyteller Fiona Angwin, aka The Yarn Spinner, shares her top 10 tips for winning over any audience - or consumer.
"Maya Angelou said, “There is no greater agony than bearing an untold story inside you.” The one thing greater is clinging to the wrong story—whether in your book or in your life. I’m glad Keats let his art roll to where it emerged instead of forcing it where he thought he wanted to be."
"The human voice can convey much more meaning through tone and inflection than the printed word ever can. It’s why millions of Americans sat, fixated, during the Golden Age of Radio – listening to everything from adventure, comedy and drama to classical music concerts, news and farm reports."
"It’s self-evident that our casual communication languages are going to default to visual relatively soon. There are apps at every turn that are tearing away at the short-form visual problem — but where’s our long-form visual storytelling app built specifically for truly personal devices?
That’s what Storehouse, a new app and service for iPad from ex-Apple, Facebook and The Daily talent is looking to tackle."