Thinking about content strategy as a narrative process helps you to take a step back, look at your ideas in broader context and form the bigger picture. Here’s an example from personal experience.
I’m currently working on a project which requires a lot of management and foresight. Yesterday a colleague and I were working through some content and we decided one way to tackle it would be to ‘storyboard’ it – instead of relying on multiple Google documents.
So we printed them all off, got some Blu-Tack and sellotape out of the cupboard and stuck them all up on the office walls. As another colleague pointed out, we did temporarily transform one corner of the office into what resembled the incident room on The Bill, but here we were mapping a narrative, a ‘content journey’ if you will, and our story was born.
This process allowed us to take a ‘big picture’ view of what we were doing. Instead of micro-focusing on specific elements, we storyboarded our project and had a much clearer view of what we were doing.