Defining simple tools and systems for digital publishing.
When I first saw The Magazine I smiled.
I smiled because it was so sensible, so rational, and so immediately obvious.
It felt like a platonic mobile-publishing container. No cruft, all substance. A shadow on the wall. The kind of app that's doing nothing fancy but everything right. The kind of app deemed anathema by Future Publishing Authorities because, quite frankly, it’s boring.
We feel like we've seen this before, but — have we?
In a conversation with renowned Harvard Business School professor Clayton Christensen about the newspaper industry, Joshua Benton remarked, “The perception of the incoming disruptors is that they are low quality, and therefore not really worth paying attention to.”1
Let’s pay attention.