Manipulation: the action of controlling someone in a clever or unscrupulous way.
It’s a touchy subject, but arguably advertising in its purest form is manipulation. Campaigns want to change behaviour or elicit a response. You can’t argue with that.
But we’re not in the business of manipulation, are we? We’re in the business of moving and compelling people to engage with, share and advocate a brand or product.
We’re in the business of storytelling.
Meet documentary maker Ken Burns—a master of manipulation through the medium of storytelling. He’s the man behind titles such as The Civil War and Baseball. He argues a good point and one that has inspired this blog post.
Manipulation is present in every story whether we like it or not.