Let me tell you a little story. I promise — we’ll close the circle with some marketing insights but I need to set the stage.
I will tell you — this is not the sort of book I normally read. But I couldn’t put it down. The storytelling was that riveting. That’s where you come in. As i was reading the book, I realized it was an incredible primer on how to tell compelling stories. Not only did I learn a lot about the Revolutionary War, but here were some takeaways for all marketers.