Stories come in all shapes and sizes. To say that one form of media dies because something different comes along is way off base. What this commercial reminded me, is that advertising does something that social media has yet to do: fosters a sense of persuasion through imagination. Social media is very practical and powerful. It helps us get critical information and opinions from those we know, like and trust. It's very rare that a recommendation - on anything - inspires your imagination. That it suspends your reality and takes you on an adventure.