A successful brand resurrection occurs when the brand is able to examine their story and decide what elements should be carried forward and what should be left behind.
With the recent announcement of the “new” MySpace—and with Justin Timberlake providing the public face of the redesign—the question on everyone’s minds is: Will it work? Can a social media platform that had been all but left for dead really resurrect its brand? Much has changed since the site’s heyday around 2006-2007, and many obituaries have been written for the flagging social media platform since the advent of cooler, more versatile and user-friendly platforms such as Facebook, LinkedIn and Google+.
Other more specialized social media platforms have also been introduced into the mix such as Twitter, Pinterest and Foursquare, each offering users a deliberately limited—but engaging—social experience. Quite simply, there will be a lot more competition for MySpace this next time around, including the thriving platforms responsible for “poaching” the platform’s original users in the first place.