Storytelling won’t die, movies will meet audiences on their own turf, and social influence will drive content. Welcome to the Future of Film, according to a panel of experts on last week’s Advertising Week panel.
1. Storytelling won’t die—if anything, it will grow stronger.
A lot of top movies today are not telling original stories: they are sequels or prequels; they are cinematic versions of popular books; they are remakes of popular classics. But don’t be fooled. Storytelling will become more important than ever in the years to come.
“I don’t think the public has given up on original storytelling,” Ms. Goldberg said. “Now that we’ve given everybody the ability to have an opinion, everybody does.” Mr. Scott said there is increasing competition for leisure time, and spinoffs are safe bets. But, he said, audiences are craving stories told by independent voices.